--- description: Få detaljerad information om Salesforce Marketing Cloud, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [E-postmarknadsföring](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.se/software/7723/salesforce-marketing-cloud Page: 1 / 23\ Nästa: [Next page](https://www.capterra.se/software/7723/salesforce-marketing-cloud?page=2) > Bygg upp kundrelationer för livet med digital marknadsföring som placerar data först. > > Verdict: Rated **4.2/5** by 532 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder Salesforce Marketing Cloud? Företag av alla storlekar i alla branscher. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.2/5** | 532 Recensioner | | Enkel användning | 3.8/5 | Based on overall reviews | | Kundtjänst | 3.9/5 | Based on overall reviews | | Valuta för pengarna | 3.8/5 | Based on overall reviews | | Funktioner | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: Salesforce - **Location**: San Francisco, USA - **Founded**: 2003 ## Commercial Context - **Startpris**: 25,00 US$ - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat, Android (mobil), iPhone (mobil), iPad (mobil) - **Supported Languages**: danska, engelska, finska, franska, indonesiska, iriska, italienska, japanska, kinesiska, koreanska, nederländska, norska, polska, portugisiska, ryska, spanska, svenska, tjeckiska, traditionell kinesiska, tyska, ungerska - **Available Countries**: Australien, Belgien, Brasilien, Danmark, Filippinerna, Finland, Frankrike, Förenade Arabemiraten, Indien, Indonesien, Irland, Israel, Italien, Japan, Kanada, Kina, Malaysia, Mexiko, Nederländerna, Norge and 14 more ## Funktioner - A/B Testing - Aktivitetspanel - Aktivitetsspårning - Alternativ för publicering av innehåll - Analyser - Anpassning - Automatisering av marknadsföring - Belöningshantering - Beteendeanalys - Beteendespårning - Datakontakter - Datavisualisering - Dokumenthantering - Dra och släpp - E-postspårning - Engagemangsspårning - Flera kommunikationskanaler - Flerkanalig datainsamling - Flerkanalskampanjer - Hantering av flera konton - Hantering av säljaktivitet - Innehållshantering - Instrumentbräda - Interaktionsspårning - Kampanjspårning - Kanalhantering - Kommunikationshantering - Kundhistorik - Kundprofiler - Kundsegmentering - Kundupplevelseshantering - Landningssida /Webbformulär - Lojalitetsprogram - Marketing Management - Mobile Optimization - Mobilåtkomst - Multivariat testning - Målgruppsinriktning - Prestandamätningar - Real-Time Analytics - Real-Time Reporting - SEO-hantering - Samla in data och överföring - Schemaläggning av publicering - Schemaläggnings av kampanjer - Skapa leads - Social marknadsföring - Varningar / Meddelanden - Visuell analys - Webbplatsanalys ... and 61 more features ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Telefonsupport - 24/7 (Live-support) - Chatt ## Category - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) ## Relaterade kategorier - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) - [Verktyg för marknadsföring i sociala medier](https://www.capterra.se/directory/30781/social-media-marketing/software) - [Verktyg för sociala medier](https://www.capterra.se/directory/30939/social-media-management/software) - [Programvara för datahanteringsplattformar](https://www.capterra.se/directory/32261/data-management-platforms/software) - [Programvara för leadsgenerering](https://www.capterra.se/directory/30963/lead-generation/software) ## Alternativ 1. [HubSpot Marketing Hub](https://www.capterra.se/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews) 2. [Klaviyo](https://www.capterra.se/software/156699/klaviyo) — 4.6/5 (539 reviews) 3. [Brevo](https://www.capterra.se/software/132996/brevo) — 4.6/5 (3523 reviews) 4. [ActiveCampaign](https://www.capterra.se/software/79367/activecampaign) — 4.6/5 (2571 reviews) 5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.6/5 (912 reviews) ## Recensioner ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *13 februari 2026* | Dator- och nätverkssäkerhet | Recommendation rating: 10.0/10 > > **Fördelar**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **Nackdelar**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "App for clean business\!" — 5.0/5 > **Andrew** | *12 februari 2026* | Hälsa, välbefinnande och fitness | Recommendation rating: 10.0/10 > > **Fördelar**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\! > > **Nackdelar**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. > > I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\! ----- ### "A robust platform for complex, data-driven marketing at scale" — 5.0/5 > **Elena** | *29 september 2026* | Ideell organisationsledning | Recommendation rating: 8.0/10 > > **Fördelar**: Powerful automation and segmentation for multi-channel campaign, plus deep integration with Salesforce CRM for unified customer data > > **Nackdelar**: Steep learning curve, especially with Journey Builder and AMPscript. Setup and configuration often require specialized expertise > > Saleforce Marketing Cloud is a robust platform for complex, data-driven marketing at scale. Powerful once mastered, but the investment in time and training is significant ----- ### "A Powerful (Albeit Flawed) Tool for the Enterprise" — 3.0/5 > **Taylor** | *20 april 2026* | Ideell organisationsledning | Recommendation rating: 3.0/10 > > **Fördelar**: Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career. Its send speed is unmatched, even on multi-step automations across different channels. > > **Nackdelar**: The user interface is pretty awful. It looks like five or six different tools smashed together with one unifying menu bar (because that is what it is). This makes it hard to learn and greatly hampers ease of use for non-technical employees. The syncing with Salesforce Sales Cloud also leaves a lot to be desired. It does a good job of ingesting CRM data, but doesn't round-trip any of the changes made within SFMC to the CRM (i.e. updated contact info). > > Marketing Cloud is much more than an email management platform. It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality. Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer. ----- ### "A Decent Choice for Marketing Teams" — 5.0/5 > **Clara** | *31 juli 2026* | Kosmetika | Recommendation rating: 8.0/10 > > **Fördelar**: Salesforce Marketing Cloud is pretty solid for campaign management. We've used it for about a year, and it's worked well enough for our needs. The interface took a bit to figure out, but our team got the hang of it. I like the workflow automation features, especially the 'journey builder'. It's really helpful for creating multi-step campaigns. > > **Nackdelar**: One thing that's kind of annoying is the lack of a built-in A/B testing tool. We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow. Also, the documentation could be better – sometimes it's hard to find the information we need. Overall, though, it's a good product. > > Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role. However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience. ----- Page: 1 / 23\ Nästa: [Next page](https://www.capterra.se/software/7723/salesforce-marketing-cloud?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/7723/salesforce-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data