Salesforce Marketing Cloud

Incredibly Powerful Cloud-Based Marketing Automation Platform

Kommentarer: Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.

Fördelar:

It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.

Nackdelar:

It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

Salesforce Marketing Cloud is Superior

Fördelar:

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

Nackdelar:

Not one con, I love using it and train others how to use it!

Expensive and cumbersome with little support

Kommentarer: Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Fördelar:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Nackdelar:

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Effective tool for HR/Marketing! - Easy to use

Fördelar:

User support options were diverse and efficient management was possible in both HR and marketing. Quick updates and relatively easy tools have increased convenience during work, making it easy to view and quickly feedback reports, especially during programs or events within the company.

Nackdelar:

Sometimes, bugs occurred and it took a while to organize the data due to diverse options, but it was good that the data was maintained in detail and accurately.

For sales and marketing operations, this is a highly valuable tool.

Kommentarer: Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing.

Fördelar:

Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches.

Nackdelar:

Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches.