--- description: Få detaljerad information om Salesforce Marketing Cloud, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [E-postmarknadsföring](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.se/software/7723/salesforce-marketing-cloud Page: 1 / 23\ Nästa: [Next page](https://www.capterra.se/software/7723/salesforce-marketing-cloud?page=2) > Bygg upp kundrelationer för livet med digital marknadsföring som placerar data först. > > Verdict: Rated **4.2/5** by 531 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder Salesforce Marketing Cloud? Företag av alla storlekar i alla branscher. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.2/5** | 531 Recensioner | | Enkel användning | 3.8/5 | Based on overall reviews | | Kundtjänst | 3.9/5 | Based on overall reviews | | Valuta för pengarna | 3.8/5 | Based on overall reviews | | Funktioner | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: Salesforce - **Location**: San Francisco, USA - **Founded**: 2003 ## Commercial Context - **Startpris**: 25,00 US$ - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat, Android (mobil), iPhone (mobil), iPad (mobil) - **Supported Languages**: danska, engelska, finska, franska, indonesiska, iriska, italienska, japanska, kinesiska, koreanska, nederländska, norska, polska, portugisiska, ryska, spanska, svenska, tjeckiska, traditionell kinesiska, tyska, ungerska - **Available Countries**: Australien, Belgien, Brasilien, Danmark, Filippinerna, Finland, Frankrike, Förenade Arabemiraten, Indien, Indonesien, Irland, Israel, Italien, Japan, Kanada, Kina, Malaysia, Mexiko, Nederländerna, Norge and 14 more ## Funktioner - AI / maskininlärning - API - Abonnenthantering - Aktivitetspanel - Alternativ för publicering av innehåll - Analyser - Anpassningsbara rapporter - Automatisering av marknadsföring - Belöningshantering - Datakontakter - Datavisualisering - Dokumenthantering - E-postspårning - Engagemangsspårning - Event utlösta åtgärder - Flera kampanjer - Flerkanalig datainsamling - Flerkanalskampanjer - Hantering av flera konton - Hantering av säljaktivitet - Innehållshantering - Instrumentbräda - Interaktionsspårning - Kampanjanalys - Kampanjhantering - Kampanjplanering - Kampanjspårning - Kanalhantering - Kommunikationshantering - Kontaktledning - Kundhistorik - Kundsegmentering - Kundupplevelseshantering - Landningssida /Webbformulär - Lojalitetsprogram - Marketing Management - Mobile Optimization - Mobilåtkomst - Omvandlingsspårning - Prestandamätningar - Rapportering och analys - SEO-hantering - Samarbetsverktyg - Samla in data och överföring - Schemaläggning av publicering - Schemaläggnings av kampanjer - Skapa leads - Varningar / Meddelanden - Visuell analys - Webbplatsanalys ... and 58 more features ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Telefonsupport - 24/7 (Live-support) - Chatt ## Category - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) ## Relaterade kategorier - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) - [Verktyg för marknadsföring i sociala medier](https://www.capterra.se/directory/30781/social-media-marketing/software) - [Verktyg för sociala medier](https://www.capterra.se/directory/30939/social-media-management/software) - [Programvara för datahanteringsplattformar](https://www.capterra.se/directory/32261/data-management-platforms/software) - [Programvara för leadsgenerering](https://www.capterra.se/directory/30963/lead-generation/software) ## Alternativ 1. [HubSpot Marketing Hub](https://www.capterra.se/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews) 2. [Brevo](https://www.capterra.se/software/132996/brevo) — 4.6/5 (3512 reviews) 3. [ActiveCampaign](https://www.capterra.se/software/79367/activecampaign) — 4.6/5 (2568 reviews) 4. [EmailOctopus](https://www.capterra.se/software/147415/emailoctopus) — 4.8/5 (655 reviews) 5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.6/5 (910 reviews) ## Recensioner ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *13 februari 2026* | Dator- och nätverkssäkerhet | Recommendation rating: 10.0/10 > > **Fördelar**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **Nackdelar**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "App for clean business\!" — 5.0/5 > **Andrew** | *12 februari 2026* | Hälsa, välbefinnande och fitness | Recommendation rating: 10.0/10 > > **Fördelar**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\! > > **Nackdelar**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. > > I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\! ----- ### "A Decent Choice for Marketing Teams" — 5.0/5 > **Clara** | *31 juli 2026* | Kosmetika | Recommendation rating: 8.0/10 > > **Fördelar**: Salesforce Marketing Cloud is pretty solid for campaign management. We've used it for about a year, and it's worked well enough for our needs. The interface took a bit to figure out, but our team got the hang of it. I like the workflow automation features, especially the 'journey builder'. It's really helpful for creating multi-step campaigns. > > **Nackdelar**: One thing that's kind of annoying is the lack of a built-in A/B testing tool. We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow. Also, the documentation could be better – sometimes it's hard to find the information we need. Overall, though, it's a good product. > > Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role. However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience. ----- ### "A Powerful (Albeit Flawed) Tool for the Enterprise" — 3.0/5 > **Taylor** | *20 april 2026* | Ideell organisationsledning | Recommendation rating: 3.0/10 > > **Fördelar**: Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career. Its send speed is unmatched, even on multi-step automations across different channels. > > **Nackdelar**: The user interface is pretty awful. It looks like five or six different tools smashed together with one unifying menu bar (because that is what it is). This makes it hard to learn and greatly hampers ease of use for non-technical employees. The syncing with Salesforce Sales Cloud also leaves a lot to be desired. It does a good job of ingesting CRM data, but doesn't round-trip any of the changes made within SFMC to the CRM (i.e. updated contact info). > > Marketing Cloud is much more than an email management platform. It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality. Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer. ----- ### "A here-to-stay CRM app requiring knowledgeable staff to fully appreciate ppreciate" — 4.0/5 > **Athena** | *22 juni 2025* | Konsumtionsvaror | Recommendation rating: 6.0/10 > > **Fördelar**: It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners. > > **Nackdelar**: The steep fee for various subscription tiers, the initial details up was lengthy to set up and I had to really wrap my head around it, felt that it is quite advanced. > > I'd been using HubSpot for a while and had been eyeing Salesforce as an alternative. To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either. Salesforce CRM is definitely adequate. Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets. ----- Page: 1 / 23\ Nästa: [Next page](https://www.capterra.se/software/7723/salesforce-marketing-cloud?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/7723/salesforce-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data