---
description: Få detaljerad information om XM for Strategy & Research, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
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title: XM for Strategy & Research: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [Mätprogram](/directory/30092/survey/software) > [XM for Strategy & Research](/software/72396/strategy-and-research)

# XM for Strategy & Research

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> Qualtrics CoreXM är den enda lösningen för alla dina erfarenhetsdata.
> 
> Verdict: Rated **4.7/5** by 426 users. Top-rated for **Sannolikhet att rekommendera**.

-----

## Overview

### Vem använder XM for Strategy & Research?

Organisationer av alla storlekar som söker en forskningsplattform som levererar de insikter som driver verklig förändring, drivkraft och tillväxt.

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.7/5** | 426 Recensioner |
| Enkel användning | 4.4/5 | Based on overall reviews |
| Kundtjänst | 4.6/5 | Based on overall reviews |
| Valuta för pengarna | 4.4/5 | Based on overall reviews |
| Funktioner | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: Qualtrics
- **Location**: Palo Alto, USA
- **Founded**: 2013

## Commercial Context

- **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (mobil), iPhone (mobil), iPad (mobil)
- **Supported Languages**: engelska, finska, franska, iriska, italienska, japanska, kinesiska, koreanska, nederländska, spanska, traditionell kinesiska, tyska
- **Available Countries**: Argentina, Australien, Belgien, Brasilien, Chile, Colombia, Costa Rica, Frankrike, Förenade Arabemiraten, Indien, Irland, Italien, Japan, Kanada, Kina, Mexiko, Nederländerna, Puerto Rico, Schweiz, Spanien and 5 more

## Funktioner

- A/B Testing
- Analys av marknadsdata
- Anpassningsbara frågor
- Arbetsflödeshantering
- Benchmarking
- Beteendespårning
- Brand Guidelines
- Data Import/Export
- Datavisualisering
- Delad testning
- E-post marknadsföring
- Feedback-hantering
- Flerkanalig datainsamling
- Flerkanalsdistribution
- Flerspråkig
- Forskning med olika metoder
- Frågebibliotek
- Frågeställning
- Hantering av undersökning / omröstning
- Hoppa över logiken
- Instrumentbräda
- Konkurrensanalys
- Kvantitativa mätvärden
- Lönsamhetsanalys
- Maskininlärning
- Multivariat testning
- Målgruppsinriktning
- Offline svarsamling
- Panelhantering
- Prediktiv analys
- Prediktiva prissättningsmodeller
- Prisanalys
- Prototypskapande
- Rapportering och statistik
- Real-Time Analytics
- Samarbetsverktyg
- Skapa undersökningar
- Sök / filtrera
- Testning av användbarhet
- Textanalys
- Third-Party Integrations
- URL-anpassning
- Undersökningar och feedback
- Varningar / Meddelanden
- Varumärkesspårning
- Videoinspelning / transkriptioner
- Värmekartor
- Ändringshantering
- Övervakning
- Övervakning av sociala medier

... and 14 more features

## Integrations (41 total)

- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- BHN Rewards
- Chattermill
- ClickTale
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM

... and 26 more integrations

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- Telefonsupport
- 24/7 (Live-support)
- Chatt

## Category

- [Mätprogram](https://www.capterra.se/directory/30092/survey/software)

## Relaterade kategorier

- [Mätprogram](https://www.capterra.se/directory/30092/survey/software)
- [Användarupplevelse (UX)](https://www.capterra.se/directory/31036/ux/software)
- [Program för artificiell intelligens (AI)](https://www.capterra.se/directory/30938/artificial-intelligence/software)
- [Programvara för användartestning](https://www.capterra.se/directory/32295/user-testing/software)
- [CRM-system](https://www.capterra.se/directory/30671/customer-experience/software)

## Alternativ

1. [Lucky Orange](https://www.capterra.se/software/150695/lucky-orange) — 4.7/5 (262 reviews)
2. [SurveyMonkey](https://www.capterra.se/software/32728/surveymonkey) — 4.6/5 (10475 reviews)
3. [Jotform](https://www.capterra.se/software/158456/jotform-4-0) — 4.7/5 (2904 reviews)
4. [SurveyLegend](https://www.capterra.se/software/156752/surveylegend) — 4.6/5 (965 reviews)
5. [Hotjar](https://www.capterra.se/software/163516/hotjar) — 4.6/5 (543 reviews)

## Recensioner

### "Flexible, Powerful Tool with a Learning Curve" — 4.0/5

> **Ginger** | *9 juli 2025* | Utbildningsförvaltning | Recommendation rating: 9.0/10
> 
> **Fördelar**: Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.
> 
> **Nackdelar**: Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users.
> 
> Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing.

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### "XM for Strategy" — 5.0/5

> **Tahir** | *3 mars 2025* | Marknadsundersökning | Recommendation rating: 10.0/10
> 
> **Fördelar**: I like the was we can see how the research is communicated
> 
> **Nackdelar**: There could be more indepth information given on the research
> 
> it is considered a powerful tool for market research and strategic insights generation across various industries.

-----

### "Qualtrics- the leading survey software" — 5.0/5

> **Vatsal** | *28 maj 2026* | Datormjukvara | Recommendation rating: 9.0/10
> 
> **Fördelar**: The smoothest user experience I have found in a survey taking software so far. Great UI as well and best for enterprise users focused on analytics aspect of surveys
> 
> **Nackdelar**: There needs to be a better transparent pricing estimation and to use this, you need to have someone focused on this or need to have a big learning curve to leverage this properly.

-----

### "Good product held by poor support and reporting options" — 3.0/5

> **Verifierad recensent** | *10 februari 2026* | Högre utbildning | Recommendation rating: 2.0/10
> 
> **Fördelar**: Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods
> 
> **Nackdelar**: Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality.
> 
> Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough

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### "By far the best survey platform out there." — 5.0/5

> **Verifierad recensent** | *20 april 2026* | Marknadsundersökning | Recommendation rating: 10.0/10
> 
> **Fördelar**: By far the best survey platform out there. A comprehensive suite inclusive of survey design, survey outreach, panel management, and analytics.
> 
> **Nackdelar**: The biggest pain point is that you cannot tag your panelists to different topics. You can only overwrite existing information.
> 
> Very positive--not major complaints, and the customer service team is also very knowledgable and timely in responding to your resquests.

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## Links

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