---
description: Få detaljerad information om Smaply, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
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title: Smaply: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [CRM-system](/directory/30671/customer-experience/software) > [Smaply](/software/177161/smaply)

# Smaply

Canonical: https://www.capterra.se/software/177161/smaply

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Nästa: [Next page](https://www.capterra.se/software/177161/smaply?page=2)

> Skapa kundresekartor, personas och intressentkartor online. Samarbeta och dela resor med kollegor och presentera för kunder.
> 
> Verdict: Rated **4.4/5** by 20 users. Top-rated for **Sannolikhet att rekommendera**.

-----

## Overview

### Vem använder Smaply?

Smaply är ett verktyg för resekartläggning för alla som vill förbättra sin kundupplevelse. Kartlägg kundresan, skapa personas och intressentkartor. Ensam eller tillsammans med ditt team.

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.4/5** | 20 Recensioner |
| Enkel användning | 4.0/5 | Based on overall reviews |
| Kundtjänst | 4.5/5 | Based on overall reviews |
| Valuta för pengarna | 3.9/5 | Based on overall reviews |
| Funktioner | 3.8/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: More than Metrics
- **Location**: Innsbruck, Österrike
- **Founded**: 2012

## Commercial Context

- **Startpris**: 0,00 €
- **Pricing model**:  (Free version available) (Gratis provperiod)
- **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat
- **Supported Languages**: engelska
- **Available Countries**: Afghanistan, Albanien, Algeriet, Angola, Antigua och Barbuda, Argentina, Armenien, Australien, Azerbajdzjan, Bahamas, Bangladesh, Barbados, Belarus, Belgien, Belize, Benin, Bhutan, Bolivia, Bosnien och Hercegovina, Botswana and 139 more

## Funktioner

- Anpassningsbara mallar
- Användarresor
- Data Import/Export
- Datavisualisering
- Dra och släpp
- Flerkanalig datainsamling
- Hantering av negativ feedback
- Kundhistorik
- Kundprofiler
- Kundupplevelseshantering
- Prestandamätningar
- Rapportering och analys
- Real-Time Analytics
- Samarbetsverktyg
- Sentimentanalys
- Third-Party Integrations
- Undersökningar och feedback
- Visuell analys
- Webbplatsanalys

## Integrations (19 total)

- Asana
- Azure DevOps Server
- Figma
- Google Analytics 360
- Google Docs
- Google Sheets
- Google Slides
- Jira
- Linear
- Microsoft 365
- Microsoft Excel
- Miro
- Mural
- OneDrive
- Powerbird

... and 4 more integrations

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- Telefonsupport

## Category

- [CRM-system](https://www.capterra.se/directory/30671/customer-experience/software)

## Relaterade kategorier

- [CRM-system](https://www.capterra.se/directory/30671/customer-experience/software)
- [Kartverktyg för kundresa](https://www.capterra.se/directory/31537/customer-journey-mapping-tools/software)
- [Program för kundnöjdhet](https://www.capterra.se/directory/30541/customer-satisfaction/software)
- [Programvara för kundengagemang](https://www.capterra.se/directory/30906/customer-engagement/software)
- [Verktyg för användarupplevelse](https://www.capterra.se/directory/30965/personalization/software)

## Alternativ

1. [Miro](https://www.capterra.se/software/128955/miro) — 4.7/5 (1683 reviews)
2. [Hotjar](https://www.capterra.se/software/163516/hotjar) — 4.6/5 (539 reviews)
3. [Lucky Orange](https://www.capterra.se/software/150695/lucky-orange) — 4.7/5 (260 reviews)
4. [Fullstory](https://www.capterra.se/software/153721/fullstory) — 4.6/5 (67 reviews)
5. [Zoho PageSense](https://www.capterra.se/software/172116/pagesense) — 4.5/5 (17 reviews)

## Recensioner

### "Smaply for Customer Experience" — 4.0/5

> **Chris** | *24 september 2021* | Informationsteknologi och tjänster | Recommendation rating: 8.0/10
> 
> **Fördelar**: Simple to learn and use - very intuitive&#10;Extensive journey mapping coverage&#10;Collaboration
> 
> **Nackdelar**: No persona templates so a lot of repetitive data entry required&#10;Collaboration can lock you out of models. Multiple parties cannot collaborate simultaneously&#10;Pricing is on the steep side
> 
> The development of an understanding of customer experiences today for a persona and the development of a vision that addresses the main pitfalls and aims for strong, consistent experiences

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### "Probably the best customer journey mapping platform out there" — 5.0/5

> **Jonathan** | *23 februari 2025* | Design | Recommendation rating: 10.0/10
> 
> **Fördelar**: Ease of setting up your own custom swimlanes
> 
> **Nackdelar**: Sharing - a few more options would be great
> 
> For a midsize financial services I lead a project to capture the total As-Is journey. Keeping the document current is the number 1 goal. Smaply makes that a doddle. It's worth saying that \[sensitive content hidden\] is very helpful.

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### "Difficult UI" — 3.0/5

> **Henrik** | *3 december 2019* | Design | Recommendation rating: 4.0/10
> 
> **Fördelar**: Ability to build both Customer Journey Maps, Personas as well as Stakeholder Maps. The latter part gives a super useful high level picture of the relationship between parties.
> 
> **Nackdelar**: The UI is super old looking and not that inspiring. Personas are a bit cumbersome to use and CJM tool is completely in the woods. We rejected the tool due to the complexity of the CJM tool.
> 
> Seemed super easy at first, but when we got into details we struggled to maintain momentum. The poor experience was a blocker to us.

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### "Smaply 3.0 awaited :)" — 4.0/5

> **Marco** | *24 september 2021* | Design | Recommendation rating: 7.0/10
> 
> **Fördelar**: Very solid user-experience structure.&#10;Quite a bug free app.
> 
> **Nackdelar**: UX: quite old fashioned, not so easy to interact with, it should be updated.&#10;Integrations: that should be improved, videos, prototypes, live data from analytics should all be rendered in the preview mode. Richer icons and image libraries.&#10;No data structure: the data user generates and input into the lanes should be reusable; they should be some sort of entries from a db (ie. Airtable)  in order to let user structure more flexible outputs (ie. markdown); putting together a db data structure and the user journey/service blueprint views would let Smaply be quite the definitive tool.&#10;Add "User flow" (with branches) as a new way to design a more mobile app/website/digital application user experiences.
> 
> At the end of the day Smaply is a very effective design tool that let's you share a vision of what I consider a "too much static" idea of what a user experience is.&#10;Thing is, ok, you've done your job, the user experience is well designed but it's all very "static"; what if I design 30 to 40 user journeys, how do I go looking for patterns? What if I design several Service Blueprints and I want to know how this or that company capability is involved? How do I search for data if what I get is just a beautiful drawing?&#10;Right now we design user journeys on Google Sheet in order to get a more "data" format the can be filtered and visualize with charts and stuff like that.

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### "The best Journey Mapping tool hands down" — 5.0/5

> **Gerry** | *6 oktober 2021* | Design | Recommendation rating: 10.0/10
> 
> **Fördelar**: The standardized way of working. The guided approach to doing things.
> 
> **Nackdelar**: Lack of tablet functionality but must of the work is desktop based anyway
> 
> Fantastic. It's a brilliant company who get what I try to do with organisations. I see them as partners in many ways.

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## Links

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