---
description: Få detaljerad information om HubSpot Marketing Hub, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
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title: HubSpot Marketing Hub: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [Marketing Automation-system](/directory/6/marketing-automation/software) > [HubSpot Marketing Hub](/software/171840/hubspot-marketing)

# HubSpot Marketing Hub

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> Över 100 000 kunder i mer än 120 länder använder HubSpots prisbelönta programvara för att locka, engagera och glädja sina kunder.
> 
> Verdict: Rated **4.5/5** by 6243 users. Top-rated for **Sannolikhet att rekommendera**.

-----

## Overview

### Vem använder HubSpot Marketing Hub?

Över 68 800 kunder i mer än 100 länder använder HubSpots prisbelönta programvara för att locka, engagera och glädja sina kunder.

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.5/5** | 6243 Recensioner |
| Enkel användning | 4.3/5 | Based on overall reviews |
| Kundtjänst | 4.4/5 | Based on overall reviews |
| Valuta för pengarna | 4.2/5 | Based on overall reviews |
| Funktioner | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: HubSpot
- **Location**: Cambridge, USA
- **Founded**: 2012

## Commercial Context

- **Startpris**: 15,00 US$
- **Pricing model**:  (Free version available) (Gratis provperiod)
- **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat
- **Supported Languages**: engelska, franska, japanska, portugisiska, spanska, tyska
- **Available Countries**: Australien, Belgien, Brasilien, Danmark, Filippinerna, Finland, Frankrike, Hongkong SAR, Indien, Irland, Japan, Kanada, Kina, Malaysia, Mexiko, Nederländerna, Norge, Nya Zeeland, Schweiz, Singapore and 6 more

## Funktioner

- Abonnenthantering
- Aktivitetspanel
- Automatisering av marknadsföring
- CAN-SPAM Compliance
- Dra och släpp
- E-postspårning
- Engagemangsspårning
- Event utlösta åtgärder
- Flerkanalig datainsamling
- Hantering av flera konton
- Innehållshantering
- Instrumentbräda
- Kampanjanalys
- Kampanjhantering
- Kampanjspårning
- Konkurrensanalys
- Kontaktdatabas
- Kontaktledning
- Kundsegmentering
- Landningssida /Webbformulär
- Lead-hantering
- Lead-segmentering
- Lead-upptagning
- Länkhantering
- Mallhantering
- Marketing Management
- Mobile Optimization
- Multi-Channel Attribution
- Nyckelordsspårning
- Omvandlingsspårning
- Prestandamätningar
- ROI Tracking
- Rapportering och analys
- Redigering i realtid
- Responsive Web Design
- Revisionshantering
- SEO-hantering
- Samarbetsverktyg
- Schemaläggnings av kampanjer
- Segmentering
- Skapa och designa formulär
- Spårning av webbplatsbesökare
- Sök / filtrera
- Sökordsforskningsverktyg
- Third-Party Integrations
- Varningar / Meddelanden
- WYSIWYG-redigerare
- Webbplatshantering
- Website Hosting
- Övervakning av sociala medier

... and 20 more features

## Integrations (220 total)

- AWeber
- Accelo
- Act\!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Aircall
- Alchemer
- AllClients
- Apollo.io
- AskNicely
- Atomic AI
- Attribution
- Azuqua

... and 205 more integrations

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- Telefonsupport
- 24/7 (Live-support)
- Chatt

## Category

- [Marketing Automation-system](https://www.capterra.se/directory/6/marketing-automation/software)

## Relaterade kategorier

- [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software)
- [Verktyg för marknadsföring i sociala medier](https://www.capterra.se/directory/30781/social-media-marketing/software)
- [Programvara för landningssidor](https://www.capterra.se/directory/30844/landing-page/software)
- [Bloggprogram](https://www.capterra.se/directory/30898/blog/software)
- [SEO-verktyg](https://www.capterra.se/directory/30931/seo/software)

## Alternativ

1. [Brevo](https://www.capterra.se/software/132996/brevo) — 4.6/5 (3489 reviews)
2. [ActiveCampaign](https://www.capterra.se/software/79367/activecampaign) — 4.6/5 (2565 reviews)
3. [EmailOctopus](https://www.capterra.se/software/147415/emailoctopus) — 4.8/5 (655 reviews)
4. [Omnisend](https://www.capterra.se/software/153508/omnisend) — 4.7/5 (836 reviews)
5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (908 reviews)

## Recensioner

### "Excellent tool with many options. Great even in the limited free version." — 5.0/5

> **Daniela** | *16 december 2024* | Fastighet | Recommendation rating: 10.0/10
> 
> **Fördelar**: I love the flexibility it offers in customising some fields, including in the free version. It is a great way to start using and testing it before engaging in a more advanced use.
> 
> **Nackdelar**: Some parts of the user management are not ideal, meaning that, for example, it is impossible to read a thread of emails.
> 
> Excellent. I use it for contacts and to keep track of emails, and it is a great help. The integration with Gmail makes it very easy to save all the emails, and even to send emails directly from Hubspot. It is really a great help.

-----

### "powerful tracking ads" — 4.0/5

> **Stacie** | *9 mars 2026* | Konsumtionsvaror | Recommendation rating: 9.0/10
> 
> **Fördelar**: A complete marketing platform, it makes email automation too easy, streamlining tracking campaigns on Google and Facebook effectively.
> 
> **Nackdelar**: I remarked recently some email campaigns didn’t perform as well as they once did and received fewer responses, which is a challenge.
> 
> HubSpot has helped us to automate our campaigns, saves me time and effort. With it, I can track who is reached and I know how to contact them.

-----

### "Great all-in-one tool" — 5.0/5

> **Ellie** | *5 juni 2026* | Marknadsföring och reklam | Recommendation rating: 9.0/10
> 
> **Fördelar**: The landing page and website builder are pretty easy to work with. Templates are well-designed out of the box, and customizing them doesn't require a developer. The email marketing flows are also great. Setting up automated sequences is mainly intuitive, and it's easy to see how contacts are moving through a workflow without digging. I like how everything talks to everything else.
> 
> **Nackdelar**: Pricing jumps significantly as you move up tiers, and some features that feel like they should be standard are in higher paid plans
> 
> HubSpot makes managing marketing campaigns straightforward. Having landing pages, email flows, and contact tracking all in one place is useful. It's not the cheapest option out there but to me, worth it.

-----

### "Excels at email marketing, good CRM, but not an all-in-one marketing solution" — 3.0/5

> **Verifierad recensent** | *14 januari 2026* | Försäkring | Recommendation rating: 6.0/10
> 
> **Fördelar**: As an advertiser, I really like the feature that allows us to create advertising audiences (Google, Facebook, LinkedIn, etc.) based on customer lists direcly within Hubspot.
> 
> **Nackdelar**: As far as marketing features (advertising campaign management, landing page creation/management, etc.), the capabilities are relatively basic. It's good for a smaller operation or simple marketing activities. But for individuals or teams who want to manage all the nuanced settings of their ad campaigns (Google, Facebook, LinkedIn, etc.), break free from generic landing page templates, incorporate semi-advanced landing page features, etc, you won't be able to do all this in the Hubspot platform. &#10;&#10;Also, for enterprise packages, the cost gets pretty high pretty quickly.
> 
> Hubspot is helpful for building workflows, email management, and as a CRM. But the limitations were too many for managing all our marketing activities within the Hubspot Marketing Hub.

-----

### "Easy to pick up, hard to master" — 4.0/5

> **Jordan** | *27 april 2026* | Pr och kommunikation | Recommendation rating: 8.0/10
> 
> **Fördelar**: A great all in one platform for email management, lead tracking and fully realised CRM system. Its so useful having everything in one place
> 
> **Nackdelar**: The learning curve for getting the most of out the platform is very steep, you will spend alot of time looking up stuff and researching
> 
> Overall it was positive once you've commited enough time to learning the full ins and outs of Hubspot.

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## Links

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