---
description: Få detaljerad information om HubSpot Marketing Hub, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [Marketing Automation-system](/directory/6/marketing-automation/software) > [HubSpot Marketing Hub](/software/171840/hubspot-marketing)

# HubSpot Marketing Hub

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> Över 100 000 kunder i mer än 120 länder använder HubSpots prisbelönta programvara för att locka, engagera och glädja sina kunder.
> 
> Verdict: Rated **4.5/5** by 6251 users. Top-rated for **Sannolikhet att rekommendera**.

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## Overview

### Vem använder HubSpot Marketing Hub?

Över 68 800 kunder i mer än 100 länder använder HubSpots prisbelönta programvara för att locka, engagera och glädja sina kunder.

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.5/5** | 6251 Recensioner |
| Enkel användning | 4.3/5 | Based on overall reviews |
| Kundtjänst | 4.4/5 | Based on overall reviews |
| Valuta för pengarna | 4.2/5 | Based on overall reviews |
| Funktioner | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: HubSpot
- **Location**: Cambridge, USA
- **Founded**: 2012

## Commercial Context

- **Startpris**: 15,00 US$
- **Pricing model**:  (Free version available) (Gratis provperiod)
- **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat
- **Supported Languages**: engelska, franska, japanska, portugisiska, spanska, tyska
- **Available Countries**: Australien, Belgien, Brasilien, Danmark, Filippinerna, Finland, Frankrike, Hongkong SAR, Indien, Irland, Japan, Kanada, Kina, Malaysia, Mexiko, Nederländerna, Norge, Nya Zeeland, Schweiz, Singapore and 6 more

## Funktioner

- Abonnenthantering
- Aktivitetspanel
- Automatisering av marknadsföring
- CAN-SPAM Compliance
- Dra och släpp
- E-postspårning
- Engagemangsspårning
- Event utlösta åtgärder
- Flera kampanjer
- Flerkanalig datainsamling
- Hantering av flera konton
- Innehållshantering
- Instrumentbräda
- Kampanjanalys
- Kampanjhantering
- Kampanjplanering
- Kampanjspårning
- Konkurrensanalys
- Kontaktdatabas
- Kontaktledning
- Kundsegmentering
- Landningssida /Webbformulär
- Lead-hantering
- Lead-segmentering
- Lead-upptagning
- Länkhantering
- Mallhantering
- Marketing Management
- Mobile Optimization
- Multi-Channel Attribution
- Nyckelordsspårning
- Omvandlingsspårning
- Prestandamätningar
- ROI Tracking
- Rapportering och analys
- Redigering i realtid
- Revisionshantering
- SEO-hantering
- Samarbetsverktyg
- Schemaläggnings av kampanjer
- Skapa och designa formulär
- Social marknadsföring
- Sök / filtrera
- Sökordsforskningsverktyg
- Varningar / Meddelanden
- WYSIWYG-redigerare
- Webbplatsanalys
- Webbplatshantering
- Website Hosting
- Övervakning av sociala medier

... and 20 more features

## Integrations (218 total)

- AWeber
- Accelo
- Act\!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Aircall
- Alchemer
- AllClients
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data

... and 203 more integrations

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- Telefonsupport
- 24/7 (Live-support)
- Chatt

## Category

- [Marketing Automation-system](https://www.capterra.se/directory/6/marketing-automation/software)

## Relaterade kategorier

- [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software)
- [Verktyg för marknadsföring i sociala medier](https://www.capterra.se/directory/30781/social-media-marketing/software)
- [Programvara för landningssidor](https://www.capterra.se/directory/30844/landing-page/software)
- [Bloggprogram](https://www.capterra.se/directory/30898/blog/software)
- [SEO-verktyg](https://www.capterra.se/directory/30931/seo/software)

## Alternativ

1. [Brevo](https://www.capterra.se/software/132996/brevo) — 4.6/5 (3512 reviews)
2. [ActiveCampaign](https://www.capterra.se/software/79367/activecampaign) — 4.6/5 (2568 reviews)
3. [EmailOctopus](https://www.capterra.se/software/147415/emailoctopus) — 4.8/5 (655 reviews)
4. [Omnisend](https://www.capterra.se/software/153508/omnisend) — 4.7/5 (836 reviews)
5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.6/5 (910 reviews)

## Recensioner

### "Reliable and powerful CRM solutions for any kind of business design as a all-in-one platform." — 5.0/5

> **Marc** | *15 mars 2026* | Marknadsundersökning | Recommendation rating: 9.0/10
> 
> **Fördelar**: -the free Marketing Hub services without payment option&#10;-Unmatched "Time-to-Value" and UX Consistency with powerful data contact management for list creation, audience&#10;&#10;-interface is consistent across Email, Social, and Workflows&#10;-The Workflows feature is very intuitive, powerful  to handle complex logic&#10;-Email management easy to manage and setup
> 
> **Nackdelar**: -While the entry point is accessible for small business,  the pricing jumps significantly for big scale integrations &#10;-Compared to Salesforce, HubSpot’s sandbox  management is too simplified for deployment test
> 
> As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies.&#10;Easily accessible and consistent , and possible to go beyond your expectations.

-----

### "Easy to use and very affordable" — 4.0/5

> **Misty** | *12 juli 2026* | Fastighet | Recommendation rating: 9.0/10
> 
> **Fördelar**: What I liked most about HubSpot Marketing Hub was that it was easy to use and did not feel overly complicated. It is affordable, has good value as a CRM, and can be adapted to fit just about any industry or organization.
> 
> **Nackdelar**: The only thing I did not like was that I wish certain things were easier to customize. Some of the menus and layout options felt a little fixed, and it would be helpful to have more control over how things are organized so the system could better fit the way each organization actually works.
> 
> I would highly recommend this program if you are searching for a CRM. The support staff is great, it is easy to use and above all it is affordable.

-----

### "Excels at email marketing, good CRM, but not an all-in-one marketing solution" — 3.0/5

> **Verifierad recensent** | *14 januari 2026* | Försäkring | Recommendation rating: 6.0/10
> 
> **Fördelar**: As an advertiser, I really like the feature that allows us to create advertising audiences (Google, Facebook, LinkedIn, etc.) based on customer lists direcly within Hubspot.
> 
> **Nackdelar**: As far as marketing features (advertising campaign management, landing page creation/management, etc.), the capabilities are relatively basic. It's good for a smaller operation or simple marketing activities. But for individuals or teams who want to manage all the nuanced settings of their ad campaigns (Google, Facebook, LinkedIn, etc.), break free from generic landing page templates, incorporate semi-advanced landing page features, etc, you won't be able to do all this in the Hubspot platform. &#10;&#10;Also, for enterprise packages, the cost gets pretty high pretty quickly.
> 
> Hubspot is helpful for building workflows, email management, and as a CRM. But the limitations were too many for managing all our marketing activities within the Hubspot Marketing Hub.

-----

### "Easy to pick up, hard to master" — 4.0/5

> **Jordan** | *27 april 2026* | Pr och kommunikation | Recommendation rating: 8.0/10
> 
> **Fördelar**: A great all in one platform for email management, lead tracking and fully realised CRM system. Its so useful having everything in one place
> 
> **Nackdelar**: The learning curve for getting the most of out the platform is very steep, you will spend alot of time looking up stuff and researching
> 
> Overall it was positive once you've commited enough time to learning the full ins and outs of Hubspot.

-----

### "A solid choice for B2B marketers in the UK" — 5.0/5

> **Amelia** | *8 augusti 2026* | Filantropi | Recommendation rating: 10.0/10
> 
> **Fördelar**: We've found the email marketing tools in HubSpot Marketing Hub pretty solid, and the workflows are easy to set up. The analytics are also quite detailed and help us refine our campaigns.
> 
> **Nackdelar**: Not a huge deal, but it took a bit to figure out how to properly use the contact scoring feature. Sometimes it's a bit finicky, and we have to restart the workflow. But overall, it works well enough.
> 
> Overall, I'm quite satisfied with HubSpot Marketing Hub. It's been a valuable tool for our marketing efforts, offering a range of features that make it easy to manage campaigns and track performance.

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## Links

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