--- description: Få detaljerad information om Hotjar, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Hotjar: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [Heat map plattform](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar) # Hotjar Canonical: https://www.capterra.se/software/163516/hotjar Page: 1 / 23\ Nästa: [Next page](https://www.capterra.se/software/163516/hotjar?page=2) > Beteendeanalysprogramvara för alla företag som säljer online. > > Verdict: Rated **4.6/5** by 543 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder Hotjar? Företag av alla storlekar som säljer till konsumenter online. Web/UX-designers, digitala marknadsförare, produktchefer, UX-forskare, dataanalytiker. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.6/5** | 543 Recensioner | | Enkel användning | 4.6/5 | Based on overall reviews | | Kundtjänst | 4.5/5 | Based on overall reviews | | Valuta för pengarna | 4.4/5 | Based on overall reviews | | Funktioner | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: ContentSquare - **Founded**: 2012 ## Commercial Context - **Startpris**: 39,00 US$ - **Pricing model**: (Free version available) (Gratis provperiod) - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat - **Supported Languages**: brasiliansk portugisiska, engelska, franska, spanska, tyska - **Available Countries**: Afghanistan, Albanien, Algeriet, Amerikanska Jungfruöarna, Amerikanska Samoa, Andorra, Angola, Anguilla, Antigua och Barbuda, Argentina, Armenien, Aruba, Australien, Azerbajdzjan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgien and 208 more ## Funktioner - A/B Testing - Aktivitetspanel - Anpassningsbara formulär - Anpassningsbara frågor - Anpassningsbara mallar - Anteckningar - Användarresor - Besöksspårning - Datavisualisering - Engagemangsspårning - Feedback-hantering - Flera kommunikationskanaler - Flerkanalig datainsamling - Flerspråkig - Frågebibliotek - Frågeställning - Hantering av negativ feedback - Hantering av undersökning / omröstning - Hoppa över logiken - Kampanjspårning - Kartläggning av kundresan - Kommunikationshantering - Kundhistorik - Kundsegmentering - Kundupplevelseshantering - Kvantitativa mätvärden - Målgruppsinriktning - Omvandlingsspårning - Prestandamätningar - Prototypskapande - Rapportering och analys - Real-Time Monitoring - Samarbetsverktyg - Sentimentanalys - Spårning av användarinteraktion - Sök / filtrera - Testning av användbarhet - Textanalys - Third-Party Integrations - Trattanalys - Trendanalyser - Undersökningar och feedback - Undersökningsstruktur CSAT - Undersökningsstruktur NPS - Varningar / Meddelanden - Videoinspelning / transkriptioner - Visuell analys - Värmekartor - Webbplatsanalys - Webbtrafikrapportering ... and 14 more features ## Integrations (72 total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... and 57 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Chatt ## Category - [Heat map plattform](https://www.capterra.se/directory/30977/heatmap/software) ## Relaterade kategorier - [Heat map plattform](https://www.capterra.se/directory/30977/heatmap/software) - [Analysverktyg](https://www.capterra.se/directory/30073/web-analytics/software) - [Mätprogram](https://www.capterra.se/directory/30092/survey/software) - [Program för kundnöjdhet](https://www.capterra.se/directory/30541/customer-satisfaction/software) - [CRM-system](https://www.capterra.se/directory/30671/customer-experience/software) ## Alternativ 1. [Lucky Orange](https://www.capterra.se/software/150695/lucky-orange) — 4.7/5 (262 reviews) 2. [Tableau](https://www.capterra.se/software/77260/tableau) — 4.6/5 (2356 reviews) 3. [Mouseflow](https://www.capterra.se/software/163517/mouseflow) — 4.7/5 (122 reviews) 4. [Fullstory](https://www.capterra.se/software/153721/fullstory) — 4.6/5 (67 reviews) 5. [Smartlook](https://www.capterra.se/software/164713/smartlook) — 4.7/5 (136 reviews) ## Recensioner ### "Hotjar worked great for us until the pricing model changed" — 4.0/5 > **Sarah** | *15 maj 2026* | Utbildningsförvaltning | Recommendation rating: 7.0/10 > > **Fördelar**: We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site. > > **Nackdelar**: The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs. > > Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains. ----- ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" — 4.0/5 > **Niccolo** | *2 maj 2025* | Bil | Recommendation rating: 8.0/10 > > **Fördelar**: Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. > > **Nackdelar**: There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. > > We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. ----- ### "Useful Heatmapping Tool" — 3.0/5 > **Annie** | *4 juni 2025* | Alternativ medicin | Recommendation rating: 5.0/10 > > **Fördelar**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. > > **Nackdelar**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. > > Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. ----- ### "Powerful Behavior Analytics Tool for Websites" — 4.0/5 > **Radek** | *20 maj 2026* | Underhållning | Recommendation rating: 10.0/10 > > **Fördelar**: Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior. > > **Nackdelar**: Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels. > > Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve. ----- ### "Good tool to include in your CRO toolbox" — 4.0/5 > **Theresa** | *28 februari 2025* | Marknadsföring och reklam | Recommendation rating: 10.0/10 > > **Fördelar**: Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. > > **Nackdelar**: I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. > > I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. ----- Page: 1 / 23\ Nästa: [Next page](https://www.capterra.se/software/163516/hotjar?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/163516/hotjar) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data