--- description: Få detaljerad information om Hotjar, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Hotjar: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [Heat map plattform](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar) # Hotjar Canonical: https://www.capterra.se/software/163516/hotjar Page: 1 / 23\ Nästa: [Next page](https://www.capterra.se/software/163516/hotjar?page=2) > Beteendeanalysprogramvara för alla företag som säljer online. > > Verdict: Rated **4.6/5** by 539 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder Hotjar? Företag av alla storlekar som säljer till konsumenter online. Web/UX-designers, digitala marknadsförare, produktchefer, UX-forskare, dataanalytiker. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.6/5** | 539 Recensioner | | Enkel användning | 4.6/5 | Based on overall reviews | | Kundtjänst | 4.5/5 | Based on overall reviews | | Valuta för pengarna | 4.4/5 | Based on overall reviews | | Funktioner | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: ContentSquare - **Founded**: 2012 ## Commercial Context - **Startpris**: 39,00 US$ - **Pricing model**: (Free version available) (Gratis provperiod) - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat - **Supported Languages**: brasiliansk portugisiska, engelska, franska, spanska, tyska - **Available Countries**: Afghanistan, Albanien, Algeriet, Amerikanska Jungfruöarna, Amerikanska Samoa, Andorra, Angola, Anguilla, Antigua och Barbuda, Argentina, Armenien, Aruba, Australien, Azerbajdzjan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgien and 208 more ## Funktioner - A/B Testing - Analys av användarforskning - Anpassningsbara formulär - Anpassningsbara frågor - Anpassningsbara mallar - Anteckningar - Beteendeanalys - Data Import/Export - Datavisualisering - Engagemangsspårning - Feedback-hantering - Flera kommunikationskanaler - Flerkanalig datainsamling - Frågebibliotek - Frågeställning - Hantering av negativ feedback - Hantering av undersökning / omröstning - KPI-övervakning - Kampanjspårning - Kommunikationshantering - Kundhistorik - Kundsegmentering - Kundupplevelseshantering - Kvantitativa mätvärden - Omvandlingsspårning - Prestandamätningar - Prototypskapande - Rapportering och analys - Rapportering och statistik - Real-Time Analytics - Real-Time Monitoring - Samarbetsverktyg - Scroll Maps - Sentimentanalys - Spårning av användarinteraktion - Sök / filtrera - Testning av användbarhet - Textanalys - Third-Party Integrations - Trattanalys - Trendanalyser - Undersökningar och feedback - Undersökningsstruktur CSAT - Undersökningsstruktur NPS - Varningar / Meddelanden - Videoinspelning / transkriptioner - Visuell analys - Värmekartor - Webbplatsanalys - Webbtrafikrapportering ... and 14 more features ## Integrations (72 total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... and 57 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Chatt ## Category - [Heat map plattform](https://www.capterra.se/directory/30977/heatmap/software) ## Relaterade kategorier - [Heat map plattform](https://www.capterra.se/directory/30977/heatmap/software) - [Analysverktyg](https://www.capterra.se/directory/30073/web-analytics/software) - [Mätprogram](https://www.capterra.se/directory/30092/survey/software) - [Program för kundnöjdhet](https://www.capterra.se/directory/30541/customer-satisfaction/software) - [CRM-system](https://www.capterra.se/directory/30671/customer-experience/software) ## Alternativ 1. [Lucky Orange](https://www.capterra.se/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Tableau](https://www.capterra.se/software/77260/tableau) — 4.6/5 (2348 reviews) 3. [Mouseflow](https://www.capterra.se/software/163517/mouseflow) — 4.7/5 (122 reviews) 4. [Fullstory](https://www.capterra.se/software/153721/fullstory) — 4.6/5 (67 reviews) 5. [Smartlook](https://www.capterra.se/software/164713/smartlook) — 4.7/5 (136 reviews) ## Recensioner ### "Great but too expensive" — 4.0/5 > **Verifierad recensent** | *23 juni 2024* | Marknadsföring och reklam | Recommendation rating: 8.0/10 > > **Fördelar**: It gives you so much insights into how your visitors behave and think. > > **Nackdelar**: The pricing... it's too expensive. Even though the functionality is brilliant, I would rather pay less for another service than using this one. > > Hotjar is amazing but way overpriced. I rather use screen recordings and heatmaps from Microsoft Clarity (which is free) and only use Hotjar for on-site surveys etc. ----- ### "Hotjar is very helpful and easy to use tool." — 4.0/5 > **Dandu** | *15 februari 2026* | Marknadsföring och reklam | Recommendation rating: 10.0/10 > > **Fördelar**: User behaviour analysis and security while showing PII, And also I like the features to filter based on any event and skip inactivity , speed, etc., feature, and save to a collection any specific scenario . > > **Nackdelar**: I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report. > > I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of users with each and accuracy. ----- ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" — 4.0/5 > **Niccolo** | *2 maj 2025* | Bil | Recommendation rating: 8.0/10 > > **Fördelar**: Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. > > **Nackdelar**: There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. > > We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. ----- ### "Useful Heatmapping Tool" — 3.0/5 > **Annie** | *4 juni 2025* | Alternativ medicin | Recommendation rating: 5.0/10 > > **Fördelar**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. > > **Nackdelar**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. > > Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. ----- ### "Good tool to include in your CRO toolbox" — 4.0/5 > **Theresa** | *28 februari 2025* | Marknadsföring och reklam | Recommendation rating: 10.0/10 > > **Fördelar**: Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. > > **Nackdelar**: I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. > > I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. ----- Page: 1 / 23\ Nästa: [Next page](https://www.capterra.se/software/163516/hotjar?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/163516/hotjar) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data