--- description: Få detaljerad information om Mixpanel, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mixpanel: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [Mobila analysprogram](/directory/30936/mobile-analytics/software) > [Mixpanel](/software/158740/mixpanel) # Mixpanel Canonical: https://www.capterra.se/software/158740/mixpanel Page: 1 / 7\ Nästa: [Next page](https://www.capterra.se/software/158740/mixpanel?page=2) > Mixpanel hjälper företag att analysera hur användare engageras, konverterar och stannar kvar mellan olika enheter och därefter använda dessa data för att få sitt företag att växa. > > Verdict: Rated **4.5/5** by 146 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder Mixpanel? Över 250 000 appar och webbplatser världen över använder Mixpanel. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.5/5** | 146 Recensioner | | Enkel användning | 4.1/5 | Based on overall reviews | | Kundtjänst | 4.2/5 | Based on overall reviews | | Valuta för pengarna | 4.2/5 | Based on overall reviews | | Funktioner | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: Mixpanel - **Location**: San Francisco, USA - **Founded**: 2009 ## Commercial Context - **Startpris**: 25,00 US$ - **Pricing model**: (Free version available) (Gratis provperiod) - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat - **Supported Languages**: engelska - **Available Countries**: Australien, Brasilien, Frankrike, Förenade Arabemiraten, Indien, Irland, Japan, Kanada, Kina, Mexiko, Nederländerna, Singapore, Storbritannien, Tyskland, USA ## Funktioner - Aktivitetspanel - Användningsspårning / Analytics - Data Import/Export - Datakontakter - Datavisualisering - Engagemangsspårning - Instrumentbräda - Interaktiva rapporter - KPI-övervakning - Kampanjhantering - Kampanjspårning - Kohortanalys - Kommunikationshantering - Kundsegmentering - Omvandlingsspårning - Prediktiv analys - Prediktiv modellering - Prestandamätningar - Rapportering och analys - Samarbetsverktyg - Spårning av användarinteraktion - Spårning av händelser i appen - Spårning av källskatt - Trattanalys - Upptäckt av data - Varningar / Meddelanden - Visuell analys - Webbplatsanalys ## Integrations (37 total) - AB Tasty - Adjust - Alooma - Amazon Redshift - Appcues - AppsFlyer - Apptimize - Branch Metrics - Chameleon - ChurnZero - Fivetran - Fullstory - Gainsight CS - Google Cloud - Google Cloud BigQuery ... and 22 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Telefonsupport - 24/7 (Live-support) - Chatt ## Category - [Mobila analysprogram](https://www.capterra.se/directory/30936/mobile-analytics/software) ## Relaterade kategorier - [Mobila analysprogram](https://www.capterra.se/directory/30936/mobile-analytics/software) - [Analysverktyg](https://www.capterra.se/directory/30073/web-analytics/software) - [Programvara för dataanalys](https://www.capterra.se/directory/31077/data-analysis/software) - [Maskininlärningsprogram](https://www.capterra.se/directory/31103/machine-learning/software) - [Programvara för produktanalys](https://www.capterra.se/directory/32915/product-analytics/software) ## Alternativ 1. [Lucky Orange](https://www.capterra.se/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Minitab](https://www.capterra.se/software/109731/minitab-statistical-software) — 4.5/5 (388 reviews) 3. [Tableau](https://www.capterra.se/software/77260/tableau) — 4.6/5 (2352 reviews) 4. [Zoho Analytics](https://www.capterra.se/software/129749/zoho-analytics) — 4.4/5 (360 reviews) 5. [Kissmetrics](https://www.capterra.se/software/154930/kissmetrics) — 4.1/5 (19 reviews) ## Recensioner ### "Best tool for analytics and Event tracking" — 5.0/5 > **Nitesh** | *25 april 2026* | Informationsteknologi och tjänster | Recommendation rating: 8.0/10 > > **Fördelar**: The event-based tracking is really powerful. As a QA engineer, I can verify exactly what user actions are being tracked and validate the data in real time. The Flows and Funnels reports are great for checking if user journeys are working as expected. Data visualization is clean and easy to understand — even non-technical teammates can read the dashboards without much explanation. > > **Nackdelar**: The learning curve is quite steep initially. Setting up event tracking correctly takes time and if the implementation is wrong, your data gets messy fast. The pricing jumps significantly once you cross the free tier event limit, which feels expensive for growing teams. Data management can also get complicated when you have too many events and properties — keeping them organized requires proper planning from day one. > > Using Mixpanel from a QA perspective has been helpful for validating whether tracked events are firing correctly and data is accurate. Initial setup needs careful attention — one wrong event name and your reports are unreliable. Once set up properly though, the data analysis is solid and real-time event verification saves a lot of back and forth with developers. Security and data handling feel reliable. Overall good tool but requires proper onboarding and planning to get the most out of it. ----- ### "Mixpanel is a must go for every app. Easy to start with." — 5.0/5 > **Lovepreet** | *6 juni 2025* | Bil | Recommendation rating: 10.0/10 > > **Fördelar**: 1. Easy to integrate. 2. Identity merge is great for people using same device with multiple users. 3. Accurately tracks user journeys, phone properties etc. 4. Reports are easy to make. > > **Nackdelar**: 1. Sometimes due to technical issues, multiple users get created despite identity merge being enabled. 2. They keep changing there free plan limit and overall plan is quite costly for paid feature. > > Overall Mixpanel is a great tool. 1. Tracks users from apps. 2. Track user journeys. 3. Advanced reports. 4. Easy to integrate with backend to pull in events. ----- ### "Too complex and not so reliable" — 3.0/5 > **Verifierad recensent** | *16 september 2019* | Internet | Recommendation rating: 4.0/10 > > **Fördelar**: We can set up lots of funnels and the visualisation always helps. > > **Nackdelar**: The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools ----- ### "Mixpanel enables scalable, self-service analytics across Product, UX, and Data" — 5.0/5 > **Flavio** | *25 februari 2026* | Bank | Recommendation rating: 8.0/10 > > **Fördelar**: Mixpanel is quite useful when we want to track user engagement and activity, also sending pipeline and warehouse event data for the datawarehouse team have visibility and do analysis, also is goof to avoid duplication of data. Mixpanel enables scalable, self-service analytics across Product, UX, and Data teams—supporting faster, evidence-based decision-making. It also allows us to measure the impact of product changes and experiments. > > **Nackdelar**: Do not noticed any bigger issue with the tool, but sometimes it was a bit difficult to understand when started using it. So learning curve could be a bit higher for beginners. ----- ### "Mixpanel" — 5.0/5 > **Pius** | *10 maj 2022* | Internet | Recommendation rating: 10.0/10 > > **Fördelar**: The dashboard reporting is amazing\! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers > > **Nackdelar**: Setting it up is not easy in comparison to Google Analytics\! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually. > > Satisfactory\! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions. ----- Page: 1 / 7\ Nästa: [Next page](https://www.capterra.se/software/158740/mixpanel?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/158740/mixpanel) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data