--- description: Få detaljerad information om Brandwatch, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [Program för rykteshantering](/directory/30750/reputation-management/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.se/software/157048/brandwatch Page: 1 / 11\ Nästa: [Next page](https://www.capterra.se/software/157048/brandwatch?page=2) > Brandwatch är en digital plattform för inhämtning av konsumentdata som gör det möjligt för företag att genom social lyssning bättre lära känna sina konsumenter > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder Brandwatch? Stora företag ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.2/5** | 255 Recensioner | | Enkel användning | 4.1/5 | Based on overall reviews | | Kundtjänst | 4.4/5 | Based on overall reviews | | Valuta för pengarna | 3.8/5 | Based on overall reviews | | Funktioner | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: Cision - **Founded**: 1867 ## Commercial Context - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: arabiska, danska, engelska, finska, franska, indonesiska, italienska, japanska, kinesiska, nederländska, norska, polska, portugisiska, ryska, spanska, svenska, tjeckiska, traditionell kinesiska, turkiska, tyska - **Available Countries**: Australien, Belgien, Danmark, Filippinerna, Finland, Frankrike, Förenade Arabemiraten, Indien, Irland, Israel, Italien, Japan, Kanada, Kina, Kuwait, Luxemburg, Mexiko, Nederländerna, Norge, Nya Zeeland and 13 more ## Funktioner - API - Aktivitetspanel - Analyser - Anpassningsbara rapporter - Arbetsflödeshantering - Brand Guidelines - CRM - Datautvinning - Datavisualisering - Digital tillgångshantering - Engagemangsspårning - Ersättningshantering - Facetterad sökning / Filter - Flera kampanjer - Flerkanalig datainsamling - Hantering av flera konton - Hantering av negativ feedback - Hashtag Tracking - Influencerspårning - Innehållshantering - Instrumentbräda - Kampanjanalys - Kampanjhantering - Konkurrensanalys - Konkurrentövervakning - Kundengagemang - Kundsegmentering - Kundupplevelseshantering - Maskininlärning - Märkning av delar av tal - Målgruppsanalys - Målgruppsinriktning - Nyckelordsspårning - Omvandlingsspårning - Prestandamätningar - ROI Tracking - Rapportering och analys - Rapportering och statistik - Real-Time Notifications - Relationshantering för influenser - Rykteshantering - Samarbetsverktyg - Sentimentanalys - Svarshantering - Sökordsfiltrering - Textanalys - Trendanalyser - Upptäckt av influenser - Varumärkesspårning - Övervakning av sociala medier ... and 6 more features ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Telefonsupport - Chatt ## Category - [Program för rykteshantering](https://www.capterra.se/directory/30750/reputation-management/software) ## Relaterade kategorier - [Program för rykteshantering](https://www.capterra.se/directory/30750/reputation-management/software) - [Verktyg sociala medier](https://www.capterra.se/directory/31028/social-media-monitoring/software) - [Bildigenkänning](https://www.capterra.se/directory/31600/image-recognition/software) - [Analysverktyg sociala medier](https://www.capterra.se/directory/31655/social-media-analytics-tools/software) - [Verktyg för marknadsföring i sociala medier](https://www.capterra.se/directory/30781/social-media-marketing/software) ## Alternativ 1. [YouScan](https://www.capterra.se/software/173036/youscan) — 4.9/5 (123 reviews) 2. [Sprout Social](https://www.capterra.se/software/121447/sprout-social) — 4.4/5 (608 reviews) 3. [Sprinklr](https://www.capterra.se/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 4. [facelift](https://www.capterra.se/software/150410/facelift) — 4.4/5 (131 reviews) 5. [Meltwater](https://www.capterra.se/software/123153/meltwater) — 4.0/5 (96 reviews) ## Recensioner ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *28 april 2026* | Marknadsföring och reklam | Recommendation rating: 9.0/10 > > **Fördelar**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **Nackdelar**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *4 maj 2026* | Marknadsföring och reklam | Recommendation rating: 10.0/10 > > **Fördelar**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **Nackdelar**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- ### "Thank you\!\!" — 3.0/5 > **Jordan** | *15 maj 2026* | Detaljhandel | Recommendation rating: 4.0/10 > > **Fördelar**: I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status. Labelling made our content easy to distinguish. The concept of social listening was great, and I'm excited to see how the platform builds this out. Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her. > > **Nackdelar**: The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match. It made it hard to rely on the platform. The process of connecting channels and having to refresh and stabilise the connection was not user friendly. I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks. > > I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had. This was the first ever social media management platform that I used and it was the perfect introduction. I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of room to grow\! ----- ### "Detailed, Quick, and Reliable Platform\!" — 4.0/5 > **George** | *28 april 2026* | Marknadsföring och reklam | Recommendation rating: 8.0/10 > > **Fördelar**: The UI\! It's such a simple platform to use, allowing you to breakdown data so much with a few clicks. There is also so much customisation you can do to any query through the dashboards, tags, custom data, or any of the other features. > > **Nackdelar**: Its platform coverage - wider access to Instagram out side of just public posts, or individual pages would go a long way as the social conversation shifts away from X with recent changes to the platform. Also, any inclusion of TikTok would make this platform leaps and bounds better than any competition. > > Great, I've used for almost 3 years now. It's never gone down, very little issues and good support team who are very quick to look into any concerns of questions we have. The largest issue we have with brandwatch is the lack of TikTok integration. However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the platform. ----- ### "Everything You Need, All in One Place" — 4.0/5 > **Matisse** | *8 maj 2026* | Bil | Recommendation rating: 9.0/10 > > **Fördelar**: Brandwatch brings analytics and reporting together in one place, making it genuinely easy to use. Having everything in a single platform saves time and removes the hassle of jumping between tools — it just works. > > **Nackdelar**: If I had to name one downside, it would be the cost. Brandwatch sits at the premium end of the market, and for smaller teams or organisations with tighter budgets, that price point can be a real barrier. That said, I want to be clear — I don't think the cost is unjustified. The platform delivers. > > Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms. ----- Page: 1 / 11\ Nästa: [Next page](https://www.capterra.se/software/157048/brandwatch?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/157048/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data