---
description: Få detaljerad information om AppsFlyer, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
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title: AppsFlyer: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [Mobila analysprogram](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer)

# AppsFlyer

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> Plattform för mobil attribuering och mobil marknadsföringsanalys som tillhandahåller verktyg för mätning, spårning och optimering av marknadsföringskampanjer för mobila enheter.
> 
> Verdict: Rated **4.5/5** by 138 users. Top-rated for **Sannolikhet att rekommendera**.

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## Overview

### Vem använder AppsFlyer?

Appägare, användarhjälpchefer, kampanjchefer, mobil marknadsföring, BI-chefer och utvecklare inom alla vertikala områden och regioner i det digitala ekosystemet

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.5/5** | 138 Recensioner |
| Enkel användning | 4.5/5 | Based on overall reviews |
| Kundtjänst | 4.3/5 | Based on overall reviews |
| Valuta för pengarna | 4.3/5 | Based on overall reviews |
| Funktioner | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: AppsFlyer
- **Location**: San Francisco, USA
- **Founded**: 2011

## Commercial Context

- **Startpris**: 0,00 US$
- **Pricing model**:  (Free version available) (Gratis provperiod)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat
- **Supported Languages**: engelska, franska, japanska, koreanska, portugisiska, ryska, spanska, traditionell kinesiska
- **Available Countries**: Argentina, Australien, Belgien, Brasilien, Chile, Colombia, Danmark, Filippinerna, Finland, Frankrike, Förenade Arabemiraten, Gibraltar, Indien, Indonesien, Irland, Island, Israel, Italien, Japan, Kanada and 21 more

## Funktioner

- A/B Testing
- Aktivitetsövervakning
- Anpassning
- Attributionsmodellering
- Flerkanalig datainsamling
- Flerkanalstilldelning
- IP-blockering
- Instrumentbräda
- Kampanjanalys
- Kampanjspårning
- Kartläggning av kundresan
- Kohortanalys
- Kontoaviseringar
- Multi-Channel Attribution
- Multi-Touch-tillskrivning
- Målgruppsinriktning
- Omvandlingsspårning
- Prestandamätningar
- ROI Tracking
- Rapportering och analys
- Spårning av händelser i appen
- Spårning av källskatt
- Sök / filtrera
- Webbplatsanalys

## Integrations (9 total)

- Adobe Campaign
- Criteo
- Google Ads
- Meta for Business
- Mixpanel
- Snapchat for Business
- TikTok
- Twitter/X
- ironSource

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- Telefonsupport
- 24/7 (Live-support)
- Chatt

## Category

- [Mobila analysprogram](https://www.capterra.se/directory/30936/mobile-analytics/software)

## Relaterade kategorier

- [Mobila analysprogram](https://www.capterra.se/directory/30936/mobile-analytics/software)
- [Programvara för klickbedrägeri](https://www.capterra.se/directory/31327/click-fraud/software)
- [Program för marknadsanalys](https://www.capterra.se/directory/31018/marketing-analytics/software)
- [Analysverktyg för marknadsföring](https://www.capterra.se/directory/31081/marketing-attribution/software)
- [Mobil marknadsföring](https://www.capterra.se/directory/31308/mobile-marketing/software)

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## Recensioner

### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5

> **Milorad** | *6 augusti 2024* | Publicering | Recommendation rating: 10.0/10
> 
> **Fördelar**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support.&#10;Creative tool, especially AI feature.&#10;Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.
> 
> **Nackdelar**: You need to log in every 24 hours (when logging in with a Google account)&#10;Lack of possibility to create custom metrics (IPM, Ad profit, etc)&#10;Cannot copy stuff directly from the custom dashboards (eg campaign name etc)&#10;A lag in retrieving Ad revenue data from Ad Networks via API.
> 
> I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since.&#10;An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions&#10;Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded.

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### "My AF Experience" — 4.0/5

> **Rehmath** | *6 augusti 2024* | Marknadsföring och reklam | Recommendation rating: 9.0/10
> 
> **Fördelar**: Data Visualization is the best on AppsFlyer
> 
> **Nackdelar**: Raw data exports are only available for 90 days
> 
> AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets.

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### "comfort platform" — 3.0/5

> **Angélica** | *5 augusti 2024* | Finansiella tjänster | Recommendation rating: 7.0/10
> 
> **Fördelar**: i like the platform beacause for me is very easy follow the events.
> 
> **Nackdelar**: sometines the package of conversions is very limit and expensive
> 
> is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app

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### "Volkan Yurtoz - Appsflyer Review" — 4.0/5

> **Verifierad recensent** | *5 augusti 2024* | Informationsteknologi och tjänster | Recommendation rating: 8.0/10
> 
> **Fördelar**: I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I
> 
> **Nackdelar**: Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use.
> 
> I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use. It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs. Compared to other MMP tools its additional features set it apart. However I believe the reporting section needs improvement. I can't always retrieve the data I want dynamically and simply.

-----

### "Excellent attribution partner to boost your marketing campaigns." — 4.0/5

> **Carla Daniela** | *31 juli 2024* | Marknadsföring och reklam | Recommendation rating: 10.0/10
> 
> **Fördelar**: The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and customer support.
> 
> **Nackdelar**: Be able to view more data from the dashboard without having to download a raw data report. For example, in the case of Apple Search ads, it would be convenient to see the attribution of events to keywords directly from the overview.
> 
> I use AppsFlyer every day to optimize campaigns in paid channels, as well as to report weekly and monthly reports, retention analysis, among other things.

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