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Sverige Lokal produkt

Vad är Funnel?

Funnel är en automatiserad datainsamlingslösning som förändrar hur marknadsförare runt om i världen analyserar sina data. Funnel integrerar med över 500 källor utanför lådan (plus ytterligare källor på begäran) för att samla in, mappa och tvätta alla dina marknadsföringsdata och skicka dem till ett BI-verktyg, Google Data Studio, Dashboard Solution eller någon annan destination. När du låter Funnel ta hand om datainsamlingen kan du lägga mer tid på ROI-analys, kampanjoptimering och strategiskapande.

Vem använder Funnel?

Funnel är avsedd för alla datadrivna företag. Om du annonserar på mer än en annonskanal på internet är Funnel till för dig.

Var kan Funnel användas?

Molnbaserad
På plats

Om leverantören

  • Funnel
  • Belägen i Stockholm, Sverige
  • Grundades 2015

Support för Funnel

  • Telefonsupport
  • Chatt

Tillgängliga länder

Afghanistan, Algeriet, Amerikanska Jungfruöarna, Amerikanska Samoa, Angola och 184 andra

Språk

engelska

Prissättning av Funnel

Startpris:

0,00 US$
  • Erbjuder en gratis provperiod
  • Erbjuder en gratisversion

Funnel har en gratisversion och erbjuder en gratis testversion. Funnelbetald version börjar på 0,00 US$.

Prisplaner få en gratis provperiod

Om leverantören

  • Funnel
  • Belägen i Stockholm, Sverige
  • Grundades 2015

Support för Funnel

  • Telefonsupport
  • Chatt

Tillgängliga länder

Afghanistan, Algeriet, Amerikanska Jungfruöarna, Amerikanska Samoa, Angola och 184 andra

Språk

engelska

Funnel videor och bilder

Funnel Programvara- 1
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Funnel Programvara- 3
Funnel Programvara- 4
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Funnel Programvara- 1
Funnel Programvara- 2
Funnel Programvara- 3
Funnel Programvara- 4

Funktioner i Funnel

  • API
  • Ad hoc-analys
  • Ad hoc-rapportering
  • Data Import/Export
  • Dataintegration
  • Datakartläggning
  • Datakontakter
  • Datakvalitetskontroll
  • Datamigrering
  • Datasynkronisering
  • Datatransformering
  • Datautvinning
  • Dra och släpp
  • ETL - Extract Transfer Load
  • Flera datakällor
  • Flerkanalstilldelning
  • Funktioner / Beräkningar
  • Förberedelse av självbetjäningsdata
  • Goal Setting/Tracking
  • Instrumentbräda
  • KPI-övervakning
  • Kampanjanalys
  • Kampanjhantering
  • Kampanjspårning
  • Matcha och slå ihop
  • Multi-Channel Attribution
  • Multi-Touch-tillskrivning
  • Omvandlingsspårning
  • Prestandamätningar
  • ROI Tracking
  • Rapportering och analys
  • Samarbetsverktyg
  • Samla in data och överföring
  • Skapa instrumentpanelen
  • Spåra tid på plats
  • Sök / filtrera
  • Varningar / Meddelanden
  • Verktyg för dataanalys
  • Visuell analys
  • Webbplatsanalys
  • Widgets
  • Åtkomstkontroller / behörigheter

Funnel Hitta alternativ 2021 - Capterra Sverige

Klipfolio Klips är ett kraftfullt verktyg för dashboards och rapportering som används av tusentals små och medelstora företag.
Adverity är ett branschledande verktyg för marknadsföring och dataintelligens som gör det möjligt för företag att minska komplexiteten och fatta bättre beslut
Ta kontroll över dina marknadsföringsdata. Få all din marknadsföringsinformation på ett ställe. Har du datautmaningar? Kontakta Improvado. De kan hjälpa till.
Datautforsknings- och analyslösning som kombinerar modellering, omvandlingar och härledning i samma lager.
Mät varje marknadsföringskanals exakta inverkan på ditt användarförvärv med hjälp av nästa generations attribueringslösning från Singular.
Tableau hjälper människor och organisationer att bli mer datadrivna som den pålitliga analysledaren.
Wrike är en marknadsföringsprogramvara för arbetsledning för företagsteam med korrektur, tidsuppföljning, Gantt-diagram, Kanban-tavlor med mera.
FullStory hjälper företag att förstå, mäta och förbättra sin digitala upplevelse över hemsidor och appar.
Dreamdata.io är ett utmärkt B2B-verktyg för tillskrivning och intäktsanalys.

Recensioner av Funnel

Medelpoäng

Totalt
4,7
Enkel användning
4,6
Kundservice
4,6
Funktioner
4,5
Valuta för pengarna
4,7

Recensioner efter företagsstorlek (antal anställda)

  • <50
  • 51-200
  • 201-1 000
  • >1 001

Hitta recensioner efter betyg

5
74%
4
26%
Guido
Guido
Data Analysis Consultant i Italien
Verifierad LinkedIn-användare
Marknadsföring och reklam, 11‒50 anställda
Har använt programvaran för: 6-12 månader
Recensentens källa

One of the best ETL on the market, worth its (high) cost

5,0 för 3 år sedan

Kommentarer: I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.

Fördelar:

Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).

Nackdelar:

As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).

Mark
Analytics & BI Manager i Tyskland
Telekommunikation, 201‒500 anställda
Har använt programvaran för: 2 + år
Recensentens källa

Funnel is one main success factor for our BI stack

5,0 för 5 år sedan

Kommentarer: We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Fördelar:

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Nackdelar:

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Svar för Funnel

för 5 år sedan

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

Verifierad recensent
Verifierad LinkedIn-användare
Flygbolag/flyg, 51‒200 anställda
Har använt programvaran för: 6-12 månader
Recensentens källa

Solid Application To Get Your Data In The Right Places

4,0 för 5 år sedan

Fördelar:

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Nackdelar:

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Miguel Ángel
CEO i Spanien
Marknadsföring och reklam, 51‒200 anställda
Har använt programvaran för: 1 + år
Recensentens källa

Great tool, great team!

4,0 för 4 år sedan

Kommentarer: Great experience and saving hundreds of hours/month.
Great team!

Fördelar:

Great integration tool. Number of data sources and ease of use

Nackdelar:

Dashboarding features are limited and could be improved

Jasmin
Head, Technology Governance and Management i Singapore
Bank, 5 001‒10 000 anställda
Har använt programvaran för: 6-12 månader
Recensentens källa

Powerful marketing analytics platform

5,0 för 2 år sedan

Fördelar:

This has helped us a lot in terms of streamlining and efficiently manage our maketing data with the help of its centralized platform which consolidates data from various marketing platform. It also enables us to create customizable reports that provides insights from key marketing insights.

Nackdelar:

It's a bit complex so you need to invest in training.

Stefanie
reviewer i Tyskland
Investeringsförvaltning, Egenföretagare
Har använt programvaran för: 6-12 månader
Recensentens källa

Tracking all the important marketing information

5,0 för 2 år sedan

Kommentarer: I feel like it covers everything when it comes to marketing analyzes so it’s the best software to use.

Fördelar:

I like the fact that I can see what works well with my marketing strategies and where I need to adjust.

Nackdelar:

It took me some time to figure out how to use everything but it’s still worth it so I can not really complain.

Ashish
Senior Data Engineer i Indien
Informationsteknologi och tjänster, 11‒50 anställda
Har använt programvaran för: 2 + år
Recensentens källa

Nice tool with immense contribution to day to day work

5,0 för 4 år sedan

Kommentarer: Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Fördelar:

Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

Nackdelar:

Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use.

Svar för Funnel

för 4 år sedan

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!

Verifierad recensent
Verifierad LinkedIn-användare
Finansiella tjänster, 51‒200 anställda
Har använt programvaran för: 2 + år
Recensentens källa

Useful data integration tool

4,0 för 6 år sedan

Kommentarer: Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process

Fördelar:

Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since

Nackdelar:

Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data

Amaury
Amaury
Performance Marketing Manager i Tyskland
Verifierad LinkedIn-användare
Datormjukvara, 201‒500 anställda
Har använt programvaran för: 1-5 månader
Recensentens källa

Easy to use. Huge time saver for uploading cost data into Google Analytics.

5,0 för 7 år sedan

Kommentarer: Cost data upload into Google Analytics is now much easier

Fördelar:

We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Nackdelar:

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Svar för Funnel

för 7 år sedan

Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

James
Global Head of Digital Marketing i Storbritannien
Mat och dryck, 201‒500 anställda
Har använt programvaran för: 2 + år
Recensentens källa

Fantastic Product, meets our needs perfectly

5,0 för 4 år sedan

Fördelar:

Funnel.io is a fantastic tool for getting third party marketing data into our internal systems. The range of report types and channels available is amazing, and the setup/ functionality within the tool is very intuitive. Customer Service is top notch and new channels, reports and functionality are constantly being added.

Nackdelar:

There are few cons or limitations I can think of. Sometimes a report/ field is not available, but that's often due to it not being available in the 3rd party marketing partner's API. Funnel are constantly adding new reports and fields when they do become available.

Elise
Consultante i Frankrike
Marknadsföring och reklam, 11‒50 anställda
Har använt programvaran för: 1-5 månader
Recensentens källa

Se connecter facilement à des plateformes tierces

5,0 för 2 år sedan

Fördelar:

Un très grand nombre de connecteurs pour se pluguer plus facilement à des plateformes tierces

Nackdelar:

L'outil nécessite des compétences spécifiques

Mikko
Consultant, Programmatic marketing i Finland
Marknadsföring och reklam, 201‒500 anställda
Har använt programvaran för: 1 + år
Recensentens källa

Great combination of customisability and ease of use

5,0 för 7 år sedan

Kommentarer: Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Fördelar:

Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

Nackdelar:

Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Svar för Funnel

för 7 år sedan

Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data. I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!

Ondřej
Product Manager i Tjeckien
Informationsteknologi och tjänster, 11‒50 anställda
Har använt programvaran för: 1 + år
Recensentens källa

Measure your ROAS/KPI and so much more within few dashboards

5,0 för 3 år sedan

Fördelar:

Mainly their customer service was incredibly hepfull. They helped me to set up everything we needed to see for our clients across the whole world. Hundreds of connector that you can easily set up and see your markeing/product informations all together

Nackdelar:

It is kind of expensive for our company, but for bigger companies with hundreds of client or bigger revenues this cant be a problem to invest in

Carrie
Project Manager i USA
Har använt programvaran för: 6-12 månader
Recensentens källa

Overall, I have had a very positive experience working with Funnel.

5,0 för 7 år sedan

Fördelar:

The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.

Nackdelar:

While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.

Svar för Funnel

för 7 år sedan

Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible. As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!

Alexander
Head of Social i Sverige
Har använt programvaran för: Ej tillgängligt
Recensentens källa

Happy user of Funnel

5,0 för 9 år sedan

Kommentarer: Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing cost data into Google Analytics anymore.
Pros: 1. Quick overview of overall & channel specific performance through dashboards 2. Evaluate my performance based on common data throughout all my online marketing channels - Cost per order - Conversion rate - Transaction order value 3. Automatic import of cost data for additional channels outside of Google Adwords
Cons: Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently

Jorge
Junior Business Intelligence Analyst i Tyskland
Verifierad LinkedIn-användare
Internet, 11‒50 anställda
Har använt programvaran för: 6-12 månader
Recensentens källa

Excellent tool for merging marketing channels and create connections for reporting.

5,0 för 7 år sedan

Fördelar:

Easy to use. Flexible, it supports many exports and Marketing channels. The Data is reliable. Customer support is super helpful and fast responsive.

Nackdelar:

The only thing that I think needs to improve is the data explorer. Add either more design or be able to create special reports.

Svar för Funnel

för 7 år sedan

Thanks for your kind review Jorge! It's nice to hear that you find Funnel and our support so useful. We continuously improve the tool so your feedback regarding the Data Explorer is really valuable. Please continue to reach out if you have any suggestions of what we can improve.

Cassie
Engineer i Kanada
Maskin- eller industriteknik, 10 000+ anställda
Har använt programvaran för: 6-12 månader
Recensentens källa
Källa: SoftwareAdvice

Keep Connected with Funnel!

5,0 för 7 år sedan

Fördelar:

This product allows our company to create, edit, and share reports with necessary team members to keep everyone on target.

Nackdelar:

Can sometimes have a slower processing time but otherwise nothing negative to say about this product!

Marek
Head of Performance Marketing i Tjeckien
Detaljhandel, 51‒200 anställda
Har använt programvaran för: 1-5 månader
Recensentens källa

funnel.io enables us to get daily cost data for every country we operate in and every channel we use

4,0 för 7 år sedan

Kommentarer: cost data all in one place

Fördelar:

The sheer number of data sources - virtually every existing online marketing channel is included. The best feature is BigQuery data export, where we can analyse it much further.

Nackdelar:

I am yet to understand the GUI in more detail. And pricing could be a bit cheaper. Other than that, I am very enthusiastic about the software. It enables us to truly apply data-driven marketing.

Svar för Funnel

för 7 år sedan

Thank you for the review Marek! I'm happy to hear that you find the amount of data sources satisfying. We are always open to discussing other types of data sources as well (not only advertising channels), so let us know if you have anything more in your marketing data stack that you would like into Funnel and we can look into it. Also, you know that you always have free support as a customer, so please reach out if you have any questions about the interface. Thank you!

Grace
Lead Engineer i USA
Har använt programvaran för: 1-5 månader
Recensentens källa

Pretty good overall

4,0 för 7 år sedan

Fördelar:

Super flexible, lots of features, provides specific and reliable data. Great customer support as well

Nackdelar:

Price is quite steep per month. Processing time can occasionally be a little slow, and there some minor limitations on data presentation