--- description: Få detaljerad information om Klaviyo, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [E-postmarknadsföring](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.se/software/156699/klaviyo Page: 1 / 22\ Nästa: [Next page](https://www.capterra.se/software/156699/klaviyo?page=2) > Klaviyo är det enda CRM-systemet som är specialbyggt för B2C och samlar e-post- och SMS-marknadsföring, analys och kundservice på ett och samma ställe. > > Verdict: Rated **4.6/5** by 524 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder Klaviyo? Klaviyo är riktat till B2C-företag i alla storlekar och har fler än 400 inbyggda integrationer, däribland med Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online och Mindbody. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.6/5** | 524 Recensioner | | Enkel användning | 4.5/5 | Based on overall reviews | | Kundtjänst | 4.3/5 | Based on overall reviews | | Valuta för pengarna | 4.3/5 | Based on overall reviews | | Funktioner | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: Klaviyo - **Location**: Boston, USA - **Founded**: 2012 ## Commercial Context - **Startpris**: 20,00 US$ - **Pricing model**: (Free version available) (Gratis provperiod) - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat - **Supported Languages**: engelska, franska, italienska, koreanska, portugisiska, spanska, tyska - **Available Countries**: Afghanistan, Amerikanska Jungfruöarna, Anguilla, Antigua och Barbuda, Armenien, Aruba, Australien, Azerbajdzjan, Bahamas, Bahrain, Bangladesh, Barbados, Belgien, Belize, Bermuda, Bhutan, Brittiska Jungfruöarna, Brunei, Caymanöarna, Costa Rica and 85 more ## Funktioner - 2-vägs meddelanden - A/B Testing - Abonnenthantering - Aktivitetspanel - Anpassning - Anpassningsbara fält - Automatisering av marknadsföring - Automatisk respons - Autoresponders - CAN-SPAM Compliance - CRM - Data Import/Export - Droppkampanjer - Dynamiskt innehåll - E-post marknadsföring - E-posthantering - E-postspårning - Event utlösta åtgärder - Flera kampanjer - Flerkanalsmarknadsföring - Interaktionsspårning - Kampanjanalys - Kampanjhantering - Kampanjplanering - Kanalhantering - Kontaktdatabas - Kontaktledning - Kundprofiler - Kundsegmentering - Landningssida /Webbformulär - Lead-hantering - Lead-upptagning - Mallhantering - Mass-sms - Meddelandeanpassning - Mobile Optimization - Mobilkuponger - Omvandlingsspårning - ROI Tracking - Rapportering och analys - Rapportering och statistik - Schemalagt meddelande - Schemaläggnings av kampanjer - Segmentering - Social marknadsföring - Spårning av webbplatsbesökare - Third-Party Integrations - Varningar / Meddelanden - WYSIWYG-redigerare ## Integrations (67 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Getsitecontrol - GoFundMe Pro - GoTab POS - Gorgias - Help Scout ... and 52 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Chatt ## Category - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) ## Relaterade kategorier - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) - [Marketing Automation-system](https://www.capterra.se/directory/6/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.capterra.se/directory/32155/all-in-one-marketing/software) - [Programvara för leadsgenerering](https://www.capterra.se/directory/30963/lead-generation/software) - [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software) ## Alternativ 1. [HubSpot Marketing Hub](https://www.capterra.se/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Brevo](https://www.capterra.se/software/132996/brevo) — 4.6/5 (3411 reviews) 3. [ActiveCampaign](https://www.capterra.se/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [Omnisend](https://www.capterra.se/software/153508/omnisend) — 4.7/5 (836 reviews) 5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) ## Recensioner ### "Email solutions for marketing" — 4.0/5 > **Bill** | *2 februari 2026* | Informationsteknologi och tjänster | Recommendation rating: 7.0/10 > > **Fördelar**: Allows for tracking on emails and website trafffic. We like how the data graphs. Easy flows and campaigning. > > **Nackdelar**: No phone support...live chat support is very confusing and they refer to self help a lot. You have to have a lot of patience. > > It does a great job tracking and providing data on open clicks delivering etc. Highly recomd the campaign email option. ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Verifierad recensent** | *18 mars 2026* | Marknadsföring och reklam | Recommendation rating: 9.0/10 > > **Fördelar**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Nackdelar**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6 april 2025* | Detaljhandel | Recommendation rating: 2.0/10 > > **Fördelar**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Nackdelar**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- ### "One of the Best Marketing Tools We Use" — 5.0/5 > **Angela** | *7 januari 2026* | Konsumtionsvaror | Recommendation rating: 9.0/10 > > **Fördelar**: Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. > > **Nackdelar**: The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. > > Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. ----- ### "They are the top for a good reason" — 4.0/5 > **Joseph** | *3 november 2025* | Hälsa, välbefinnande och fitness | Recommendation rating: 6.0/10 > > **Fördelar**: I love how robust the tool is. Its segmentation, A/B testing, email sending, and integrations seem very in-depth, and it all works very well. > > **Nackdelar**: I don't like the pricing structure for a lot of it. Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do. > > I have been using Klaviyo for many years now and throughout the whole time it has been a great partner we can rely on to work. It is the name brand in the email/sms marketing space for a reason. ----- Page: 1 / 22\ Nästa: [Next page](https://www.capterra.se/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data