--- description: Få detaljerad information om Klaviyo, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [E-postmarknadsföring](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.se/software/156699/klaviyo Page: 1 / 23\ Nästa: [Next page](https://www.capterra.se/software/156699/klaviyo?page=2) > Klaviyo är det enda CRM-systemet som är specialbyggt för B2C och samlar e-post- och SMS-marknadsföring, analys och kundservice på ett och samma ställe. > > Verdict: Rated **4.6/5** by 537 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder Klaviyo? Klaviyo är riktat till B2C-företag i alla storlekar och har fler än 400 inbyggda integrationer, däribland med Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online och Mindbody. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.6/5** | 537 Recensioner | | Enkel användning | 4.5/5 | Based on overall reviews | | Kundtjänst | 4.3/5 | Based on overall reviews | | Valuta för pengarna | 4.3/5 | Based on overall reviews | | Funktioner | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: Klaviyo - **Location**: Boston, USA - **Founded**: 2012 ## Commercial Context - **Startpris**: 20,00 US$ - **Pricing model**: (Free version available) (Gratis provperiod) - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat - **Supported Languages**: engelska, franska, italienska, koreanska, nederländska, polska, portugisiska, spanska, svenska, tyska - **Available Countries**: Afghanistan, Amerikanska Jungfruöarna, Anguilla, Antigua och Barbuda, Argentina, Armenien, Aruba, Australien, Azerbajdzjan, Bahamas, Bahrain, Bangladesh, Barbados, Belgien, Belize, Bermuda, Bhutan, Bolivia, Brasilien, Brittiska Jungfruöarna and 98 more ## Funktioner - 2-vägs meddelanden - Abonnenthantering - Aktivitetspanel - Anpassning - Arbetsflödeshantering - Automatisering av marknadsföring - Automatisk respons - Beteendeanalys - Brand Guidelines - CAN-SPAM Compliance - CRM - Data Import/Export - Delade inkorgar - Digital tillgångshantering - E-postspårning - Event utlösta åtgärder - Flera kampanjer - Innehållshantering - Interaktionsspårning - Kampanjanalys - Kampanjhantering - Kampanjplanering - Kanalhantering - Kontaktdatabas - Kontaktledning - Kundprofiler - Kundsegmentering - Landningssida /Webbformulär - Lead-hantering - Lead-upptagning - Lead-vårdande - Mallhantering - Mass-sms - Meddelandeanpassning - Mobile Optimization - Mobilkuponger - Omvandlingsspårning - ROI Tracking - Rapportering och analys - Rapportering och statistik - Schemalagt meddelande - Schemaläggnings av kampanjer - Segmentering - Social marknadsföring - Spårning av webbplatsbesökare - Third-Party Integrations - Varningar / Meddelanden - Varumärkesspårning - Versionskontroll - WYSIWYG-redigerare ... and 8 more features ## Integrations (90 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... and 75 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Chatt ## Category - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) ## Relaterade kategorier - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) - [Marketing Automation-system](https://www.capterra.se/directory/6/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.capterra.se/directory/32155/all-in-one-marketing/software) - [Programvara för leadsgenerering](https://www.capterra.se/directory/30963/lead-generation/software) - [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software) ## Alternativ 1. [HubSpot Marketing Hub](https://www.capterra.se/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews) 2. [Brevo](https://www.capterra.se/software/132996/brevo) — 4.6/5 (3512 reviews) 3. [ActiveCampaign](https://www.capterra.se/software/79367/activecampaign) — 4.6/5 (2568 reviews) 4. [Omnisend](https://www.capterra.se/software/153508/omnisend) — 4.7/5 (836 reviews) 5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.6/5 (910 reviews) ## Recensioner ### "Klaviyo Review" — 5.0/5 > **Gary A** | *12 augusti 2026* | Kläder och mode | Recommendation rating: 8.0/10 > > **Fördelar**: Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities. Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups. Advanced Segmentation: Allows highly specific targeting based on granular customer behavior (e.g., spent \>$100, viewed a specific category twice, but hasn't bought in 30 days). Automated Flow Builder: Intuitive visual builder for automated customer journeys (abandoned cart, post-purchase win-backs, welcome series) with multi-branch logic and SMS integration. Predictive Analytics \& Attribution: Built-in predictive metrics—like customer lifetime value (CLV), churn risk, and next predicted order date—paired with clear revenue attribution per campaign. Dynamic Personalization: Drag-and-drop email blocks automatically display personalized product recommendations and unique dynamic coupon codes tailored to each recipient. > > **Nackdelar**: Steep Pricing Curve \& "Active Profile" Billing: Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. PCMag Australia + 1 Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. PCMag Australia Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit systems or paid add-on tiers, which can make monthly billing unpredictable and inflated. EmailYoo Manual Mobile Layout Tweaks: While email templates look great out of the box, complex dynamic blocks and dynamic product feeds often require manual testing and adjustments to look proper on mobile screens. > > Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows. ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 april 2026* | Kundservice | Recommendation rating: 8.0/10 > > **Fördelar**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Nackdelar**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "Reconsider doing business with this company" — 1.0/5 > **Jeff** | *20 augusti 2026* | Hälsa, välbefinnande och fitness | Recommendation rating: 0.0/10 > > **Fördelar**: The company pretends that it is business, friendly in all aspects as long as you stay within the law. They neglect to tell you they have their own internal law in its arbitrary and capricious in nature. > > **Nackdelar**: Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away Do not build anything important on Klaviyo. I’m serious. They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.” They didn’t look at our compliance, our disclaimers, or how we actually run the business. They just decided our entire industry was suddenly beneath them and cut us off. This should scare every business owner. Klaviyo is happy to take your money, let you pour time and customer data into their platform, build all your automations and flows — then yank the rug out whenever their risk team gets nervous. No warning, no real appeal, just “we don’t like your industry anymore.” A real partner would tell you the rules upfront instead of letting you become dependent and then discarding you. Klaviyo doesn’t do that. They collect your revenue while quietly deciding whether you’re still acceptable. The software works fine until the moment they decide you’re a liability. Then you’re gone. If your business is in any category they might someday call “high risk,” understand this clearly: your customer communications and revenue can be shut down overnight by some internal policy change you have zero control over. Klaviyo showed us exactly why you should never put your business at the mercy of a company that treats paying customers as disposable. Keep backups. Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood. I would not recommend Klaviyo to anyone who actually needs to rely on their service. > > Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 maj 2026* | Marknadsföring och reklam | Recommendation rating: 7.0/10 > > **Fördelar**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Nackdelar**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- ### "Fair features with scope for improvement." — 4.0/5 > **Alexandre** | *26 juni 2026* | Informationsteknologi och tjänster | Recommendation rating: 9.0/10 > > **Fördelar**: We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. I also like the security measures they have in place, it's great to know that our company sensitive information is well-protected. Their spam filtering is okay, and it gets rid of unnecessary spam in the inbox which is a pain for administrator's like myself. > > **Nackdelar**: It could become a lot of money for us as a smaller company as we don't utilise all the advanced features. Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting. Additionally, although user-friendly, the interface might provide more customization alternatives to cater to different workflows in non-marketing teams. > > If your priority is sending targeted emails, Klaviyo is a good platform to use to send emails and keep track of contacts. It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs. However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks. ----- Page: 1 / 23\ Nästa: [Next page](https://www.capterra.se/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data