---
description: Få detaljerad information om Optmyzr, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
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title: Optmyzr: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [PPC-program](/directory/30967/ppc/software) > [Optmyzr](/software/156308/optmyzr)

# Optmyzr

Canonical: https://www.capterra.se/software/156308/optmyzr

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> Rapportering, hantering, optimering, granskning och felsökning av PPC-konton, snabbare och enklare.
> 
> Verdict: Rated **4.7/5** by 184 users. Top-rated for **Sannolikhet att rekommendera**.

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## Overview

### Vem använder Optmyzr?

Sök efter marknadsföringsexperter som hanterar PPC-kampanjer för sitt eget företag eller för andra genom en byrå eller konsultbyrå.

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.7/5** | 184 Recensioner |
| Enkel användning | 4.5/5 | Based on overall reviews |
| Kundtjänst | 4.8/5 | Based on overall reviews |
| Valuta för pengarna | 4.5/5 | Based on overall reviews |
| Funktioner | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: Optmyzr
- **Location**: Los Altos, USA
- **Founded**: 2013

## Commercial Context

- **Startpris**: 389,00 US$
- **Pricing model**:  (Gratis provperiod)
- **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat
- **Supported Languages**: engelska, italienska, nederländska, polska, portugisiska, spanska, tyska, ungerska
- **Available Countries**: Afghanistan, Albanien, Algeriet, Amerikanska Jungfruöarna, Amerikanska Samoa, Andorra, Angola, Anguilla, Antigua och Barbuda, Argentina, Armenien, Aruba, Australien, Azerbajdzjan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgien and 210 more

## Funktioner

- Budgethantering
- Budhantering
- Kampanjhantering
- Kontoaviseringar
- Nyckelordsspårning
- ROI Tracking
- Sökordsforskningsverktyg

## Integrations (5 total)

- CallRail
- Google Ads
- Google Analytics 360
- Google Workspace
- Meta for Business

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- Chatt

## Category

- [PPC-program](https://www.capterra.se/directory/30967/ppc/software)

## Alternativ

1. [monday.com AI Work Platform](https://www.capterra.se/software/147657/monday-com) — 4.6/5 (6072 reviews)
2. [TrueClicks](https://www.capterra.se/software/213461/trueclicks) — 4.6/5 (61 reviews)
3. [Adalysis](https://www.capterra.se/software/173311/adalysis) — 4.6/5 (119 reviews)
4. [Madgicx](https://www.capterra.se/software/182983/madgicx) — 4.3/5 (58 reviews)
5. [Taboola](https://www.capterra.se/software/156009/taboola) — 4.5/5 (68 reviews)

## Recensioner

### "Definitely Worth the Cost if Used Frequently" — 5.0/5

> **Austin** | *3 december 2020* | Marknadsföring och reklam | Recommendation rating: 9.0/10
> 
> **Fördelar**: You can really accomplish so much with this software that you couldn't otherwise with the Google Ads interface alone.&#10;&#10;You can use this software with any account and receive plenty of support from their team.
> 
> **Nackdelar**: It's quite expensive but I feel the cost is still worth the price actually.
> 
> It's worth the price tag. I think it should be expensive considering all that it does for you. &#10;&#10;You should really be a "power user" with this tool. Like all software, it's rather useless if you don't dedicate a significant amount of time to learning and using it on a regular basis. This software, and no other software either, is simply going to make your online advertising work without your human input and time. You have to learn and use this software. Then it's incredibly helpful.

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### "Great Tool to Automate Paid Search Management" — 5.0/5

> **Verifierad recensent** | *25 februari 2020* | Marknadsföring och reklam | Recommendation rating: 9.0/10
> 
> **Fördelar**: Optmyzr is a great "second generation" paid search management tool built on AI and machine learning. We enjoy that it automates and enhances many of the day to day and week to week tasks involved with managing a paid search campaign. The customization opportunity is the best feature - it has a of flexibility to be set up per your specific client requirements. &#10;&#10;Support is also super helpful in ensuring you are taking advantage of the tool.
> 
> **Nackdelar**: Lacks support for non GA/Adwords/Microsoft tracking.  If you are not using these solutions to track, it may have less value (ie if you use Adobe for example)
> 
> We are increasing the productivity of our paid search professionals by redirecting their time away from manual, repetitive tasks to higher value and more strategic ones.

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### "Expensive mistakes" — 2.0/5

> **Fernando** | *5 december 2020* | Informationsteknologi och tjänster | Recommendation rating: 3.0/10
> 
> **Fördelar**: The tools to automatize and create campaigns are great, they can save you a lot of time, and if configured correctly can run on autopilot.
> 
> **Nackdelar**: The default bids on shopping campaigns are set to either 0.1 or 1, its very easy to skip changing one of these settings and when applying a rule for hundreds of campaigns if instead of 0.01 you set 1 it costs a lot of money.
> 
> The experience is good, but very frustated because they dont change the default bid settings, something I have asked for more than 2 months, in my case it is very complicated to justify using when you can make a mistake because you dont change the default bid and it can cost you thousands of dollars in a few minutes.

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### "A solid tool for simplifying PPC management across accounts" — 5.0/5

> **Tushar** | *18 mars 2026* | Marknadsföring och reklam | Recommendation rating: 10.0/10
> 
> **Fördelar**: Saves significant time on optimizations, audits, and campaign creation&#10;Strong reporting (especially Shopping and PMax insights)&#10;Advanced automation with Rule Engine&#10;Easy to manage multiple accounts and track performance in one place
> 
> **Nackdelar**: Some tools can feel overwhelming initially due to the depth of functionality, especially when you’re just getting started. It takes a bit of time to fully understand how different features and reports work together, and to confidently apply them across accounts.
> 
> I use Optmyzr daily as part of my workflow, mainly to manage budget pacing and monitor overall account performance across multiple clients. It gives a clear, consolidated view of spend, revenue, and ROAS, which makes decision-making much easier.&#10;&#10;Since using it, I’ve saved a lot of time on audits, optimizations, and campaign builds. Tools like the PMax Channel Distribution and Shopping Analysis reports are especially useful for deeper insights, while the campaign management features make bulk campaign creation much faster than doing it directly in Google Ads or Microsoft Ads.&#10;&#10;The Rule Engine is another standout feature, allowing advanced automation that isn’t always possible natively in ad platforms. Overall, it’s helped improve efficiency and made managing multiple accounts at scale much easier.

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### "Best PPC Optimization Automator" — 5.0/5

> **Jorge** | *18 augusti 2021* | Marknadsföring och reklam | Recommendation rating: 10.0/10
> 
> **Fördelar**: One of the most helpful aspects of the tool is that it loads Google Ads data in real-time and the level of connections that it has with Google's API is powerful and accurate.
> 
> **Nackdelar**: We have a large portfolio in MSFT, we would like to have more integrations and automation available for this network.
> 
> Optmyzr allows us to create workflows and custom automation to make our work process more efficient. In addition, we have an exceptional support team who is always willing to hear our comments and recommendations and we have the option to submit feature requests. Furthermore, they know PPC, so it is easier and more efficient to talk about strategies, blueprints, and workflows fluently.

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## Links

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