---
description: Få detaljerad information om Omnisend, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Omnisend: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [E-postmarknadsföring](/directory/30013/email-marketing/software) > [Omnisend](/software/153508/omnisend)

# Omnisend

Canonical: https://www.capterra.se/software/153508/omnisend

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> Automatisering av e-handelsmarknadsföring för smarta, försäljningsdrivna marknadsförare som har vuxit ur de generiska plattformarna för e-postmarknadsföring.
> 
> Verdict: Rated **4.7/5** by 834 users. Top-rated for **Sannolikhet att rekommendera**.

-----

## Overview

### Vem använder Omnisend?

Omnisend tillhandahåller avancerade verktyg för marknadsföringsautomatisering för försäljningsdrivna e-handelsmarknadsförare som har vuxit ur de generiska plattformarna för e-postmarknadsföring.

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.7/5** | 834 Recensioner |
| Enkel användning | 4.6/5 | Based on overall reviews |
| Kundtjänst | 4.6/5 | Based on overall reviews |
| Valuta för pengarna | 4.5/5 | Based on overall reviews |
| Funktioner | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: Omnisend
- **Location**: Western Gateway, Storbritannien
- **Founded**: 2014

## Commercial Context

- **Startpris**: 16,00 US$
- **Pricing model**:  (Free version available)
- **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat
- **Supported Languages**: engelska
- **Available Countries**: Albanien, Algeriet, Amerikanska Jungfruöarna, Andorra, Angola, Argentina, Australien, Azerbajdzjan, Bahamas, Bangladesh, Belarus, Belgien, Bosnien och Hercegovina, Brasilien, Brittiska Jungfruöarna, Bulgarien, Centralafrikanska republiken, Chile, Colombia, Costa Rica and 88 more

## Funktioner

- 2-vägs meddelanden
- API
- Abonnenthantering
- Aktivitetspanel
- Anpassning
- Anpassningsbara mallar
- Arbetsflödeshantering
- Automatisering av marknadsföring
- Automatisk respons
- Beteendeanalys
- Beteendeinriktning
- CAN-SPAM Compliance
- E-postmallar
- E-postspårning
- Event utlösta åtgärder
- Flera kampanjer
- Flerkanalskampanjer
- Innehållshantering
- Instrumentbräda
- Integration av sociala medier
- Kampanjanalys
- Kampanjhantering
- Kampanjplanering
- Kampanjspårning
- Kanalhantering
- Klicka på spårning
- Kontaktdatabas
- Kontaktledning
- Kundprofiler
- Kundsegmentering
- Landningssida /Webbformulär
- Lead-hantering
- Lead-upptagning
- Mallhantering
- Mass-sms
- Meddelandeanpassning
- Mobile Optimization
- Omvandlingsspårning
- Prestandamätningar
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Reporting
- Schemalagt meddelande
- Schemaläggnings av kampanjer
- Skapa leads
- Skapa och designa formulär
- Social marknadsföring
- Spårning av webbplatsbesökare
- Sök / filtrera
- WYSIWYG-redigerare

... and 21 more features

## Integrations (102 total)

- 29 Next
- 99minds
- Adobe Commerce
- AfterShip
- Alloy
- Appy Pie
- Argoid
- BigCommerce
- CartHook
- ConvertFlow
- Digioh
- EComposer
- Easyship
- Ekoma
- Elink.io

... and 87 more integrations

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- 24/7 (Live-support)
- Chatt

## Category

- [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software)

## Relaterade kategorier

- [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software)
- [Marketing Automation-system](https://www.capterra.se/directory/6/marketing-automation/software)
- [Verktyg för SMS-marknadsföring](https://www.capterra.se/directory/30842/sms-marketing/software)
- [Program för innehållsmarknadsföring](https://www.capterra.se/directory/30796/content-marketing/software)
- [Kampanjhantering](https://www.capterra.se/directory/30012/campaign-management/software)

## Alternativ

1. [HubSpot Marketing Hub](https://www.capterra.se/software/171840/hubspot-marketing) — 4.5/5 (6213 reviews)
2. [Brevo](https://www.capterra.se/software/132996/brevo) — 4.6/5 (3390 reviews)
3. [ActiveCampaign](https://www.capterra.se/software/79367/activecampaign) — 4.6/5 (2557 reviews)
4. [EmailOctopus](https://www.capterra.se/software/147415/emailoctopus) — 4.8/5 (652 reviews)
5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)

## Recensioner

### "Unbeatable Value For Money - Powerful and Easy-to-Use" — 5.0/5

> **Thanos** | *10 april 2025* | Marknadsföring och reklam | Recommendation rating: 10.0/10
> 
> **Fördelar**: It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well. &#10;&#10;Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly subscription (Email + SMS + Push).&#10;&#10;Furthermore, it is quite powerful with the automation flows and segmentation options we currently have available.
> 
> **Nackdelar**: Some integrations to a few 3rd party apps are missing, so make sure that your tech stack integrates natively before committing. For the majority of the apps we have used it has not been a problem to be honest.&#10;&#10;Also, it is not as "sand-boxy" as Klaviyo, which is usually the case for the more complex automation flows we occasionally needed to create in the past (but covered without any hassle the 95-98% of the other automation needs we had). &#10;&#10;Also not as "sand-boxy" when it comes to their pre-created blocks (coupon code block, product recommendations) which means that you cannot adjust them in a drastic way, which is again a fringe case we have found ourselves in rarely (again 95-98% of the cases are covered just fine with the current setup).
> 
> Overall positive both from a price-performance perspective (ROI) and also a customer support perspective. Always found someone to help me out in a less than 10 minutes when I needed help with something on their platform.

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### "Omnisend For The Win" — 5.0/5

> **Olivia** | *17 oktober 2024* | Kläder och mode | Recommendation rating: 10.0/10
> 
> **Fördelar**: The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers.
> 
> **Nackdelar**: There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence.
> 
> Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners.

-----

### "Great email platform" — 5.0/5

> **Hannah** | *15 september 2025* | Publicering | Recommendation rating: 8.0/10
> 
> **Fördelar**: Ease of use and how easy it is to create beautiful looking mailers. I like how you're building the web and mobile version together, so there's no margin in error. I also love how easy it is to boost emails.
> 
> **Nackdelar**: I feel the templates could be better overall as well as the analytics and reporting depth which could be more advanced.
> 
> Overall I love using the platform as it's so easy and intuitive. We've had some great results since using it.

-----

### "Too buggy, but keeps costs down" — 2.0/5

> **Verifierad recensent** | *14 januari 2025* | Informationsteknologi och tjänster | Recommendation rating: 3.0/10
> 
> **Fördelar**: I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting
> 
> **Nackdelar**: Very buggy -\&gt; Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. &#10;&#10;You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them.
> 
> Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching

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### "Amazing Value" — 5.0/5

> **Dylan** | *4 oktober 2024* | Mat och dryck | Recommendation rating: 10.0/10
> 
> **Fördelar**: The UI is extremely easy to use and navigate.
> 
> **Nackdelar**: Wish there where more premade templates.
> 
> For the price, you can't go wrong. At first I was skeptical that we wouldn't make much money off of this, but I'm shocked how much our ROI is on omnisend, such a small price to pay for an amazing return. Keep it up.

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## Links

- [View on Capterra](https://www.capterra.se/software/153508/omnisend)

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| de-CH | <https://www.capterra.ch/software/153508/omnisend> |
| en | <https://www.capterra.com/p/153508/Omnisend/> |
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| en-AU | <https://www.capterra.com.au/software/153508/omnisend> |
| en-CA | <https://www.capterra.ca/software/153508/omnisend> |
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