--- description: Få detaljerad information om Omnisend, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Omnisend: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [E-postmarknadsföring](/directory/30013/email-marketing/software) > [Omnisend](/software/153508/omnisend) # Omnisend Canonical: https://www.capterra.se/software/153508/omnisend Page: 1 / 35\ Nästa: [Next page](https://www.capterra.se/software/153508/omnisend?page=2) > Automatisering av e-handelsmarknadsföring för smarta, försäljningsdrivna marknadsförare som har vuxit ur de generiska plattformarna för e-postmarknadsföring. > > Verdict: Rated **4.7/5** by 836 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder Omnisend? Omnisend tillhandahåller avancerade verktyg för marknadsföringsautomatisering för försäljningsdrivna e-handelsmarknadsförare som har vuxit ur de generiska plattformarna för e-postmarknadsföring. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.7/5** | 836 Recensioner | | Enkel användning | 4.6/5 | Based on overall reviews | | Kundtjänst | 4.6/5 | Based on overall reviews | | Valuta för pengarna | 4.5/5 | Based on overall reviews | | Funktioner | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: Omnisend - **Location**: Western Gateway, Storbritannien - **Founded**: 2014 ## Commercial Context - **Startpris**: 16,00 US$ - **Pricing model**: (Free version available) - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat - **Supported Languages**: engelska - **Available Countries**: Albanien, Algeriet, Amerikanska Jungfruöarna, Andorra, Angola, Argentina, Australien, Azerbajdzjan, Bahamas, Bangladesh, Belarus, Belgien, Bosnien och Hercegovina, Brasilien, Brittiska Jungfruöarna, Bulgarien, Centralafrikanska republiken, Chile, Colombia, Costa Rica and 88 more ## Funktioner - 2-vägs meddelanden - API - Abonnenthantering - Aktivitetspanel - Anpassning - Anpassningsbara mallar - Arbetsflödeshantering - Automatisering av marknadsföring - Automatisk respons - Beteendeinriktning - CAN-SPAM Compliance - E-postmallar - E-postspårning - Event utlösta åtgärder - Flera kampanjer - Flerkanalskampanjer - Innehållshantering - Instrumentbräda - Integration av sociala medier - Kampanjanalys - Kampanjhantering - Kampanjplanering - Kampanjspårning - Kanalhantering - Klicka på spårning - Kontaktdatabas - Kontaktledning - Kundprofiler - Kundsegmentering - Landningssida /Webbformulär - Lead-hantering - Lead-segmentering - Lead-upptagning - Mallhantering - Mass-sms - Meddelandeanpassning - Mobile Optimization - Omvandlingsspårning - Prestandamätningar - ROI Tracking - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Schemalagt meddelande - Schemaläggnings av kampanjer - Skapa leads - Skapa och designa formulär - Social marknadsföring - Sök / filtrera - WYSIWYG-redigerare ... and 21 more features ## Integrations (102 total) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io ... and 87 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - 24/7 (Live-support) - Chatt ## Category - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) ## Relaterade kategorier - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) - [Marketing Automation-system](https://www.capterra.se/directory/6/marketing-automation/software) - [Verktyg för SMS-marknadsföring](https://www.capterra.se/directory/30842/sms-marketing/software) - [Program för innehållsmarknadsföring](https://www.capterra.se/directory/30796/content-marketing/software) - [Kampanjhantering](https://www.capterra.se/directory/30012/campaign-management/software) ## Alternativ 1. [HubSpot Marketing Hub](https://www.capterra.se/software/171840/hubspot-marketing) — 4.5/5 (6221 reviews) 2. [Brevo](https://www.capterra.se/software/132996/brevo) — 4.6/5 (3413 reviews) 3. [ActiveCampaign](https://www.capterra.se/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [EmailOctopus](https://www.capterra.se/software/147415/emailoctopus) — 4.8/5 (654 reviews) 5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) ## Recensioner ### "Unbeatable Value For Money - Powerful and Easy-to-Use" — 5.0/5 > **Thanos** | *10 april 2025* | Marknadsföring och reklam | Recommendation rating: 10.0/10 > > **Fördelar**: It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well. Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly subscription (Email + SMS + Push). Furthermore, it is quite powerful with the automation flows and segmentation options we currently have available. > > **Nackdelar**: Some integrations to a few 3rd party apps are missing, so make sure that your tech stack integrates natively before committing. For the majority of the apps we have used it has not been a problem to be honest. Also, it is not as "sand-boxy" as Klaviyo, which is usually the case for the more complex automation flows we occasionally needed to create in the past (but covered without any hassle the 95-98% of the other automation needs we had). Also not as "sand-boxy" when it comes to their pre-created blocks (coupon code block, product recommendations) which means that you cannot adjust them in a drastic way, which is again a fringe case we have found ourselves in rarely (again 95-98% of the cases are covered just fine with the current setup). > > Overall positive both from a price-performance perspective (ROI) and also a customer support perspective. Always found someone to help me out in a less than 10 minutes when I needed help with something on their platform. ----- ### "Omnisend For The Win" — 5.0/5 > **Olivia** | *17 oktober 2024* | Kläder och mode | Recommendation rating: 10.0/10 > > **Fördelar**: The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers. > > **Nackdelar**: There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence. > > Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners. ----- ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" — 5.0/5 > **Frank** | *21 mars 2026* | Affärsmaterial och utrustning | Recommendation rating: 9.0/10 > > **Fördelar**: Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. > > **Nackdelar**: The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. > > Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. ----- ### "Too buggy, but keeps costs down" — 2.0/5 > **Verifierad recensent** | *14 januari 2025* | Informationsteknologi och tjänster | Recommendation rating: 3.0/10 > > **Fördelar**: I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting > > **Nackdelar**: Very buggy -\> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them. > > Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching ----- ### "Good email marketing platform" — 5.0/5 > **Diana** | *24 mars 2026* | Detaljhandel | Recommendation rating: 7.0/10 > > **Fördelar**: Easy to use yourself and many integrations. Easy to make customer segments and flows/automations. Overall good email platform. > > **Nackdelar**: Seemed more features and integrations were available with klaviyo. Not sure why but that’s the only reason I switched. ----- Page: 1 / 35\ Nästa: [Next page](https://www.capterra.se/software/153508/omnisend?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/153508/omnisend) ## This page is available in the following languages | Locale | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data