--- description: Få detaljerad information om HubSpot CRM, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: HubSpot CRM: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [CRM-system](/directory/2/customer-relationship-management/software) > [HubSpot CRM](/software/152373/hubspot-crm) # HubSpot CRM Canonical: https://www.capterra.se/software/152373/hubspot-crm Page: 1 / 181\ Nästa: [Next page](https://www.capterra.se/software/152373/hubspot-crm?page=2) > HubSpot CRM har allt du behöver för att organisera, spåra och bygga bättre relationer med leads och kunder. > > Verdict: Rated **4.5/5** by 4491 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder HubSpot CRM? HubSpot CRM är utvecklat för växande team att attrahera, engagera och imponera på kunder. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.5/5** | 4491 Recensioner | | Enkel användning | 4.4/5 | Based on overall reviews | | Kundtjänst | 4.4/5 | Based on overall reviews | | Valuta för pengarna | 4.3/5 | Based on overall reviews | | Funktioner | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: HubSpot - **Location**: Cambridge, USA - **Founded**: 2012 ## Commercial Context - **Startpris**: 20,00 US$ - **Pricing model**: (Free version available) - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat, Android (mobil), iPhone (mobil), iPad (mobil) - **Supported Languages**: engelska, franska, japanska, portugisiska, spanska, tyska - **Available Countries**: Australien, Belgien, Brasilien, Danmark, Filippinerna, Finland, Frankrike, Hongkong SAR, Indien, Irland, Japan, Kanada, Kina, Malaysia, Mexiko, Nederländerna, Norge, Nya Zeeland, Schweiz, Singapore and 6 more ## Funktioner - Aktivitetspanel - Anpassningsbara fält - Anpassningsbara rapporter - Arbetsflödeshantering - Automatisering av marknadsföring - Citat / uppskattningar - Data Import/Export - Dokumenthantering - Dokumentlagring - E-post marknadsföring - E-posthantering - E-postmallar - Försäljningsrapporter - Försäljningsrörledning - Hantering av möjligheter - Integration av sociala medier - Interaktionsspårning - Kalender / Påminnelsessystem - Kalenderhantering - Kampanjhantering - Kontaktdatabas - Kontaktledning - Kontrakt / Licenshantering - Kunddatabas - Lead-hantering - Lead-kvalificering - Lead-upptagning - Lead-vårdande - Mobilåtkomst - Prediktiv analys - Prestandamätningar - Prioritering - Prognoser - Påminnelser - Rapportering och analys - Referrarspårning - Rörledningshantering - Samarbetsverktyg - Satsvis bearbetning - Segmentering - Skapa leads - Sök / filtrera - Third-Party Integrations - Tredjepartsintegration - Uppgiftshantering - Varningar / Meddelanden ## Integrations (195 total) - 123FormBuilder - AWeber - Accelo - Act\! - ActiveCampaign - ActiveDEMAND - AdRoll - Aircall - AllClients - AnyMeeting - Apollo.io - Asana - AskNicely - Atomic AI - Attribution ... and 180 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Telefonsupport - 24/7 (Live-support) - Chatt ## Category - [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software) ## Relaterade kategorier - [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software) - [CRM-system för småföretag](https://www.capterra.se/directory/31583/small-business-crm/software) - [Lead management-program](https://www.capterra.se/directory/30017/lead-management/software) - [CRM-system online](https://www.capterra.se/directory/30072/online-crm/software) - [CRM-program för bank](https://www.capterra.se/directory/30562/financial-crm/software) ## Alternativ 1. [Zoho CRM](https://www.capterra.se/software/155928/zoho-crm) — 4.3/5 (7003 reviews) 2. [Bigin by Zoho CRM](https://www.capterra.se/software/204998/bigin-by-zoho-crm) — 4.7/5 (744 reviews) 3. [Salesforce Sales Cloud](https://www.capterra.se/software/61368/salesforce) — 4.4/5 (18812 reviews) 4. [Pipedrive](https://www.capterra.se/software/132666/pipedrive) — 4.5/5 (3062 reviews) 5. [Odoo](https://www.capterra.se/software/135618/odoo) — 4.2/5 (1334 reviews) ## Recensioner ### "It's a great CRM so start your business" — 5.0/5 > **Imanol** | *30 januari 2025* | Underhållning | Recommendation rating: 6.0/10 > > **Fördelar**: It is very easy to start using it and to integrate with the different social networks. > > **Nackdelar**: Confusing Module Packages and Additional Costs > > I started working with HubSpot CRM but finally we jumped to Salesforce ----- ### "Flexible and powerful if you keep it under control" — 4.0/5 > **Axel** | *16 april 2026* | Datormjukvara | Recommendation rating: 6.0/10 > > **Fördelar**: You can do a lot with it. Very flexible and covers most needs out of the box. Strong integration ecosystem makes it easy to solve niche problems. > > **Nackdelar**: Gets messy fast if not everyone understands how things are set up. People building their own stuff can break other parts. Becomes complex quickly. Also struggled to make dynamic usage based SaaS pricing work properly, never really becomes a true source of truth. > > Great tool for a growing company with a lot of flexibility. Works really well when structured properly, but requires discipline to avoid turning into a mess over time. ----- ### "Best CRM in the business" — 5.0/5 > **Eric** | *3 mars 2026* | Informationsteknologi och tjänster | Recommendation rating: 10.0/10 > > **Fördelar**: It is such a handy platform and has great features to manage sales activities as well as admin. Really reliable CRM. > > **Nackdelar**: The company duplicates etc. It just gets very messy sometimes and to be honest I wish it was a little easier to organise or at least there was a way to clean it up because otherwise the system itself is flawless. > > Great CRM with lots of free training and useful certifications. It Just a great platform overall for managing company activities. ----- ### "Tried and true - fantastic CRM choice for all" — 5.0/5 > **Connor** | *13 juni 2026* | Datormjukvara | Recommendation rating: 9.0/10 > > **Fördelar**: What can I say about Hubspot that hasn’t already been said… HS is truly a great platform, whether for leaner teams or larger teams, Hubspot is a great fit for a crm (with other optional pieces as well like the marketing hub). Hubspot is extremely intuitive with a laundry list of easy plug and play integrations and allows for ease of implementation, adoption, and on going use. > > **Nackdelar**: Really my only critique is the flexibility and power compared to its biggest competitor - Salesforce. Hubspot is fantastic for a certain runway - but doesn’t have quite all the power that some enterprise teams need at scale coming out of the box. > > Fantastic. I have used Hubspot in most of the companies I have been with today from start up, to early stage, to larger as well. It has been a constant and has performed well throughout. ----- ### "We can’t afford it anymore" — 4.0/5 > **Ludwig** | *22 september 2026* | Konstruktion | Recommendation rating: 7.0/10 > > **Fördelar**: We used to use this CRM and it was affordable and worked well at first. I like the flexibility and pricing you have with a marketing platform this is just the wrong one. > > **Nackdelar**: I found it very expensive to grow with, which is very bad. HubSpot seems built only for big companies, and small businesses can’t afford it, so we moved to the next tier. > > Use another platform with flexible pricing and a service that isn’t as shaky. There are plenty of good CRM options now. ----- Page: 1 / 181\ Nästa: [Next page](https://www.capterra.se/software/152373/hubspot-crm?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/152373/hubspot-crm) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data