---
description: Få detaljerad information om HubSpot CRM, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
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title: HubSpot CRM: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [CRM-system](/directory/2/customer-relationship-management/software) > [HubSpot CRM](/software/152373/hubspot-crm)

# HubSpot CRM

Canonical: https://www.capterra.se/software/152373/hubspot-crm

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> HubSpot CRM har allt du behöver för att organisera, spåra och bygga bättre relationer med leads och kunder.
> 
> Verdict: Rated **4.5/5** by 4453 users. Top-rated for **Sannolikhet att rekommendera**.

-----

## Overview

### Vem använder HubSpot CRM?

HubSpot CRM är utvecklat för växande team att attrahera, engagera och imponera på kunder.

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.5/5** | 4453 Recensioner |
| Enkel användning | 4.4/5 | Based on overall reviews |
| Kundtjänst | 4.4/5 | Based on overall reviews |
| Valuta för pengarna | 4.3/5 | Based on overall reviews |
| Funktioner | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: HubSpot
- **Location**: Cambridge, USA
- **Founded**: 2012

## Commercial Context

- **Startpris**: 20,00 US$
- **Pricing model**:  (Free version available)
- **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat, Android (mobil), iPhone (mobil), iPad (mobil)
- **Supported Languages**: engelska, franska, japanska, portugisiska, spanska, tyska
- **Available Countries**: Australien, Belgien, Brasilien, Danmark, Filippinerna, Finland, Frankrike, Hongkong SAR, Indien, Irland, Japan, Kanada, Kina, Malaysia, Mexiko, Nederländerna, Norge, Nya Zeeland, Schweiz, Singapore and 6 more

## Funktioner

- Aktivitetspanel
- Anpassningsbara fält
- Anpassningsbara rapporter
- Arbetsflödeshantering
- Citat / uppskattningar
- Data Import/Export
- Dokumenthantering
- Dokumentlagring
- E-post marknadsföring
- E-posthantering
- E-postmallar
- For Financial Institutions
- Försäljningsprognoser
- Försäljningsrapporter
- Försäljningsrörledning
- Hantering av möjligheter
- Integration av sociala medier
- Interaktionsspårning
- Kalender / Påminnelsessystem
- Kalenderhantering
- Kampanjhantering
- Kontaktdatabas
- Kontaktledning
- Kontrakt / Licenshantering
- Kundchatt i realtid
- Kunddatabas
- Kundhantering
- Kundspårning
- Lead-distribution
- Lead-hantering
- Lead-kvalificering
- Lead-segmentering
- Lead-upptagning
- Mobilåtkomst
- Möteshantering
- Prediktiv analys
- Prestandamätningar
- Projektledning
- Påminnelser
- Rörledningshantering
- Samarbetsverktyg
- Schemaläggning
- Schemaläggning av möten
- Segmentering
- Skapa leads
- Sök / filtrera
- Third-Party Integrations
- Tredjepartsintegration
- Uppgiftshantering
- Varningar / Meddelanden

... and 5 more features

## Integrations (199 total)

- 123FormBuilder
- AWeber
- Accelo
- Act\!
- ActiveCampaign
- ActiveDEMAND
- AdRoll
- Aircall
- AllClients
- AnyMeeting
- Apollo.io
- Asana
- AskNicely
- Atomic AI
- Attribution

... and 184 more integrations

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- Telefonsupport
- 24/7 (Live-support)
- Chatt

## Category

- [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software)

## Relaterade kategorier

- [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software)
- [CRM-system för småföretag](https://www.capterra.se/directory/31583/small-business-crm/software)
- [Lead management-program](https://www.capterra.se/directory/30017/lead-management/software)
- [CRM-system online](https://www.capterra.se/directory/30072/online-crm/software)
- [CRM-program för bank](https://www.capterra.se/directory/30562/financial-crm/software)

## Alternativ

1. [Zoho CRM](https://www.capterra.se/software/155928/zoho-crm) — 4.3/5 (6966 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.se/software/204998/bigin-by-zoho-crm) — 4.7/5 (727 reviews)
3. [Salesforce Sales Cloud](https://www.capterra.se/software/61368/salesforce) — 4.4/5 (18768 reviews)
4. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
5. [Pipedrive](https://www.capterra.se/software/132666/pipedrive) — 4.5/5 (3043 reviews)

## Recensioner

### "It's a great CRM so start your business" — 5.0/5

> **Imanol** | *30 januari 2025* | Underhållning | Recommendation rating: 6.0/10
> 
> **Fördelar**: It is very easy to start using it and to integrate with the different social networks.
> 
> **Nackdelar**: Confusing Module Packages and Additional Costs
> 
> I started working with HubSpot CRM but finally we jumped to Salesforce

-----

### "Great product easy to start" — 4.0/5

> **Willem** | *30 januari 2026* | Datormjukvara | Recommendation rating: 10.0/10
> 
> **Fördelar**: Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days
> 
> **Nackdelar**: I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive
> 
> Overall it is awesome. The product is one of the better crms which is working straight out of the box.

-----

### "Hubspot for SMBs" — 5.0/5

> **Verifierad recensent** | *2 januari 2026* | Ledningsrådgivare | Recommendation rating: 9.0/10
> 
> **Fördelar**: I love Hubspot's full functionality and integrations. It really is a "do it all" platform. If it's set up correctly, it's super easy to use and can do so much to help you manage your list, segment lists, collaborate with your team, set up automations, and more. The user experience is intuitive, especially if it's set up with proper UX design principles.
> 
> **Nackdelar**: The least favorable aspect of Husbpot is the price. It's costly, but it's a premium product, with the option to purchase Hubs a-la-carte.
> 
> Overall, Hubspot is a great tool for a $1m+ business that is looking to increase functionality in their business as it relates to customer service, lead acquisition and management, product delivery, taking payments, and more.

-----

### "All in one platform that makes work easier m" — 5.0/5

> **Verifierad recensent** | *23 mars 2026* | Fastighet | Recommendation rating: 8.0/10
> 
> **Fördelar**: All in one system for managing contact and tasks.&#10;Easy to track emails and communication &#10;Helps keeps work organized &#10;Clean and user friendly dashboard
> 
> **Nackdelar**: Can be a bit confusing for beginners &#10;Some features are blocked behind paid plans &#10;Takes time to learn all the tools&#10;Notification can sometimes be overwhelming
> 
> I've used it for work,mainly to manage customers information and keep track of communication.  It's a very helpful platform because everything is in one place which makes it easier to stay organized.

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### "HubSpot is a good platform, but could improve" — 3.0/5

> **Ryan** | *5 maj 2025* | Bank | Recommendation rating: 7.0/10
> 
> **Fördelar**: It's a one-stop shop CRM in many ways. Even on more basic plans, you get a ton to work with. It is easy to move contacts into marketing workflows and there are ways to integrate HubSpot onto our website.
> 
> **Nackdelar**: It is pretty difficult to navigate and has a buggy UI. There is so much content and data within the CRM, so this is understandable to a degree, but the UI isn't consistent across the entire platform. It requires a ton of front-end work to create a strong structure before it becomes beneficial.
> 
> Overall, it's a good platform. It is asked to do a lot, and HubSpot usually comes through. It still feels like a work in progress, though. There is a decent amount of bugs and annoying UI issues. Unless you are very well-versed in the platform, it can be overwhelming. It is a good platform, but it could be better.

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