--- description: Få detaljerad information om HubSpot CRM, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: HubSpot CRM: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [CRM-system](/directory/2/customer-relationship-management/software) > [HubSpot CRM](/software/152373/hubspot-crm) # HubSpot CRM Canonical: https://www.capterra.se/software/152373/hubspot-crm Page: 1 / 180\ Nästa: [Next page](https://www.capterra.se/software/152373/hubspot-crm?page=2) > HubSpot CRM har allt du behöver för att organisera, spåra och bygga bättre relationer med leads och kunder. > > Verdict: Rated **4.5/5** by 4471 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder HubSpot CRM? HubSpot CRM är utvecklat för växande team att attrahera, engagera och imponera på kunder. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.5/5** | 4471 Recensioner | | Enkel användning | 4.4/5 | Based on overall reviews | | Kundtjänst | 4.4/5 | Based on overall reviews | | Valuta för pengarna | 4.3/5 | Based on overall reviews | | Funktioner | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: HubSpot - **Location**: Cambridge, USA - **Founded**: 2012 ## Commercial Context - **Startpris**: 20,00 US$ - **Pricing model**: (Free version available) - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat, Android (mobil), iPhone (mobil), iPad (mobil) - **Supported Languages**: engelska, franska, japanska, portugisiska, spanska, tyska - **Available Countries**: Australien, Belgien, Brasilien, Danmark, Filippinerna, Finland, Frankrike, Hongkong SAR, Indien, Irland, Japan, Kanada, Kina, Malaysia, Mexiko, Nederländerna, Norge, Nya Zeeland, Schweiz, Singapore and 6 more ## Funktioner - Aktivitetspanel - Anpassningsbara fält - Anpassningsbara rapporter - Arbetsflödeshantering - Citat / uppskattningar - Data Import/Export - Dokumenthantering - Dokumentlagring - E-post marknadsföring - E-posthantering - E-postmallar - For Financial Institutions - Försäljningsprognoser - Försäljningsrapporter - Försäljningsrörledning - Integration av sociala medier - Interaktionsspårning - Kalender / Påminnelsessystem - Kalenderhantering - Kampanjhantering - Kontaktdatabas - Kontaktledning - Kontrakt / Licenshantering - Kundchatt i realtid - Kunddatabas - Kundhantering - Kundspårning - Lead-distribution - Lead-hantering - Lead-kvalificering - Lead-segmentering - Lead-upptagning - Lead-vårdande - Mobilåtkomst - Möteshantering - Prestandamätningar - Prognoser - Projektledning - Rapportering och analys - Rörledningshantering - Samarbetsverktyg - Schemaläggning - Schemaläggning av möten - Segmentering - Skapa leads - Sök / filtrera - Third-Party Integrations - Tredjepartsintegration - Uppgiftshantering - Varningar / Meddelanden ... and 5 more features ## Integrations (199 total) - 123FormBuilder - AWeber - Accelo - Act\! - ActiveCampaign - ActiveDEMAND - AdRoll - Aircall - AllClients - AnyMeeting - Apollo.io - Asana - AskNicely - Atomic AI - Attribution ... and 184 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Telefonsupport - 24/7 (Live-support) - Chatt ## Category - [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software) ## Relaterade kategorier - [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software) - [CRM-system för småföretag](https://www.capterra.se/directory/31583/small-business-crm/software) - [Lead management-program](https://www.capterra.se/directory/30017/lead-management/software) - [CRM-system online](https://www.capterra.se/directory/30072/online-crm/software) - [CRM-program för bank](https://www.capterra.se/directory/30562/financial-crm/software) ## Alternativ 1. [Zoho CRM](https://www.capterra.se/software/155928/zoho-crm) — 4.3/5 (6983 reviews) 2. [Bigin by Zoho CRM](https://www.capterra.se/software/204998/bigin-by-zoho-crm) — 4.7/5 (738 reviews) 3. [Salesforce Sales Cloud](https://www.capterra.se/software/61368/salesforce) — 4.4/5 (18791 reviews) 4. [Pipedrive](https://www.capterra.se/software/132666/pipedrive) — 4.5/5 (3057 reviews) 5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (908 reviews) ## Recensioner ### "It's a great CRM so start your business" — 5.0/5 > **Imanol** | *30 januari 2025* | Underhållning | Recommendation rating: 6.0/10 > > **Fördelar**: It is very easy to start using it and to integrate with the different social networks. > > **Nackdelar**: Confusing Module Packages and Additional Costs > > I started working with HubSpot CRM but finally we jumped to Salesforce ----- ### "Flexible and powerful if you keep it under control" — 4.0/5 > **Axel** | *16 april 2026* | Datormjukvara | Recommendation rating: 6.0/10 > > **Fördelar**: You can do a lot with it. Very flexible and covers most needs out of the box. Strong integration ecosystem makes it easy to solve niche problems. > > **Nackdelar**: Gets messy fast if not everyone understands how things are set up. People building their own stuff can break other parts. Becomes complex quickly. Also struggled to make dynamic usage based SaaS pricing work properly, never really becomes a true source of truth. > > Great tool for a growing company with a lot of flexibility. Works really well when structured properly, but requires discipline to avoid turning into a mess over time. ----- ### "Easy to Stand Up and Get to Work" — 5.0/5 > **Eric** | *21 januari 2026* | Informationsteknologi och tjänster | Recommendation rating: 10.0/10 > > **Fördelar**: HubSpot CRM is incredibly easy to spin up and begin using. It is one of the fastest CRM tools to stand up and use from the get go. Its especially nice that there is a free tier to get you started. > > **Nackdelar**: Everything costs money, which you should expect. However, with HubSpot CRM, there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well. > > I've used HubSpot CRM in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses. In both cases, working with the HubSpot team is a great experience ----- ### "Not for a small team that wants to run tech-lean." — 4.0/5 > **Katie** | *25 februari 2026* | Marknadsföring och reklam | Recommendation rating: 6.0/10 > > **Fördelar**: With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful. I appreciate a CRM system that allows for flexibility and customization. > > **Nackdelar**: If you don't have a large team with different departments and multiple pipelines in play, this system is simply overpowered for what you'd need. For our use case, I found myself trying to use features that we truly didn't need in order to get the value out of the system. Hubspot is a costly system built in a modular format, so if you want to do X within the CRM, you need to buy Y access. If you're wanting to run your business "tech-lean," Hubspot CRM is NOT the system for you. > > There was definitely a learning curve to Hubspot, even for someone coming from other robust CRM systems. I've used many, and the great thing about Hubspot CRM is that it really can do a lot. But if you're thinking you can just bring other CRM experience and find your way around with ease, you'll probably find yourself a bit frustrated. Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked. Ultimately, the company I used Hubspot CRM with moved to a more simplified system. It was just too powerful and complex for what we really needed, even at scale. ----- ### "Great ease of use\!" — 5.0/5 > **Kayla** | *27 maj 2026* | Ideell organisationsledning | Recommendation rating: 9.0/10 > > **Fördelar**: I love being able to use the multiple training services provided\! Customer service is always great\!\! > > **Nackdelar**: I think I could be using it more actually\! There is so much offered within hubspot, I'm always discovering more to utilize. > > Overall HubSpot has been a great help and addition to our teams\! Its been so helpful and easy to use\! ----- Page: 1 / 180\ Nästa: [Next page](https://www.capterra.se/software/152373/hubspot-crm?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/152373/hubspot-crm) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data