--- description: Få detaljerad information om HubSpot CRM, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: HubSpot CRM: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [CRM-system](/directory/2/customer-relationship-management/software) > [HubSpot CRM](/software/152373/hubspot-crm) # HubSpot CRM Canonical: https://www.capterra.se/software/152373/hubspot-crm Page: 1 / 180\ Nästa: [Next page](https://www.capterra.se/software/152373/hubspot-crm?page=2) > HubSpot CRM har allt du behöver för att organisera, spåra och bygga bättre relationer med leads och kunder. > > Verdict: Rated **4.5/5** by 4459 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder HubSpot CRM? HubSpot CRM är utvecklat för växande team att attrahera, engagera och imponera på kunder. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.5/5** | 4459 Recensioner | | Enkel användning | 4.4/5 | Based on overall reviews | | Kundtjänst | 4.4/5 | Based on overall reviews | | Valuta för pengarna | 4.3/5 | Based on overall reviews | | Funktioner | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: HubSpot - **Location**: Cambridge, USA - **Founded**: 2012 ## Commercial Context - **Startpris**: 20,00 US$ - **Pricing model**: (Free version available) - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat, Android (mobil), iPhone (mobil), iPad (mobil) - **Supported Languages**: engelska, franska, japanska, portugisiska, spanska, tyska - **Available Countries**: Australien, Belgien, Brasilien, Danmark, Filippinerna, Finland, Frankrike, Hongkong SAR, Indien, Irland, Japan, Kanada, Kina, Malaysia, Mexiko, Nederländerna, Norge, Nya Zeeland, Schweiz, Singapore and 6 more ## Funktioner - Aktivitetspanel - Anpassningsbara fält - Anpassningsbara rapporter - Arbetsflödeshantering - Citat / uppskattningar - Data Import/Export - Dokumenthantering - Dokumentlagring - E-post marknadsföring - E-posthantering - E-postmallar - For Financial Institutions - Försäljningsprognoser - Försäljningsrapporter - Försäljningsrörledning - Hantering av möjligheter - Integration av sociala medier - Interaktionsspårning - Kalender / Påminnelsessystem - Kalenderhantering - Kampanjhantering - Kontaktdatabas - Kontaktledning - Kontrakt / Licenshantering - Kundchatt i realtid - Kunddatabas - Kundhantering - Kundspårning - Lead-distribution - Lead-hantering - Lead-kvalificering - Lead-segmentering - Lead-upptagning - Mobilåtkomst - Möteshantering - Prediktiv analys - Prestandamätningar - Projektledning - Påminnelser - Rörledningshantering - Samarbetsverktyg - Schemaläggning - Schemaläggning av möten - Segmentering - Skapa leads - Sök / filtrera - Third-Party Integrations - Tredjepartsintegration - Uppgiftshantering - Varningar / Meddelanden ... and 5 more features ## Integrations (199 total) - 123FormBuilder - AWeber - Accelo - Act\! - ActiveCampaign - ActiveDEMAND - AdRoll - Aircall - AllClients - AnyMeeting - Apollo.io - Asana - AskNicely - Atomic AI - Attribution ... and 184 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Telefonsupport - 24/7 (Live-support) - Chatt ## Category - [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software) ## Relaterade kategorier - [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software) - [CRM-system för småföretag](https://www.capterra.se/directory/31583/small-business-crm/software) - [Lead management-program](https://www.capterra.se/directory/30017/lead-management/software) - [CRM-system online](https://www.capterra.se/directory/30072/online-crm/software) - [CRM-program för bank](https://www.capterra.se/directory/30562/financial-crm/software) ## Alternativ 1. [Zoho CRM](https://www.capterra.se/software/155928/zoho-crm) — 4.3/5 (6974 reviews) 2. [Bigin by Zoho CRM](https://www.capterra.se/software/204998/bigin-by-zoho-crm) — 4.7/5 (731 reviews) 3. [Salesforce Sales Cloud](https://www.capterra.se/software/61368/salesforce) — 4.4/5 (18784 reviews) 4. [Pipedrive](https://www.capterra.se/software/132666/pipedrive) — 4.5/5 (3053 reviews) 5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (908 reviews) ## Recensioner ### "It's a great CRM so start your business" — 5.0/5 > **Imanol** | *30 januari 2025* | Underhållning | Recommendation rating: 6.0/10 > > **Fördelar**: It is very easy to start using it and to integrate with the different social networks. > > **Nackdelar**: Confusing Module Packages and Additional Costs > > I started working with HubSpot CRM but finally we jumped to Salesforce ----- ### "Flexible and powerful if you keep it under control" — 4.0/5 > **Axel** | *16 april 2026* | Datormjukvara | Recommendation rating: 6.0/10 > > **Fördelar**: You can do a lot with it. Very flexible and covers most needs out of the box. Strong integration ecosystem makes it easy to solve niche problems. > > **Nackdelar**: Gets messy fast if not everyone understands how things are set up. People building their own stuff can break other parts. Becomes complex quickly. Also struggled to make dynamic usage based SaaS pricing work properly, never really becomes a true source of truth. > > Great tool for a growing company with a lot of flexibility. Works really well when structured properly, but requires discipline to avoid turning into a mess over time. ----- ### "Easy to Stand Up and Get to Work" — 5.0/5 > **Eric** | *21 januari 2026* | Informationsteknologi och tjänster | Recommendation rating: 10.0/10 > > **Fördelar**: HubSpot CRM is incredibly easy to spin up and begin using. It is one of the fastest CRM tools to stand up and use from the get go. Its especially nice that there is a free tier to get you started. > > **Nackdelar**: Everything costs money, which you should expect. However, with HubSpot CRM, there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well. > > I've used HubSpot CRM in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses. In both cases, working with the HubSpot team is a great experience ----- ### "Straightforward, Reliable CRM That Just Works" — 5.0/5 > **Khyan** | *20 februari 2026* | Finansiella tjänster | Recommendation rating: 8.0/10 > > **Fördelar**: What I liked most about HubSpot CRM is how easy it is to use. Everything’s laid out clearly, from managing leads to tracking sales activity, so there’s no faffing about. I also appreciated how it keeps the whole team on the same page – everyone can see what’s happening with clients, which saves a lot of back-and-forth emails or messages. The interface is clean, simple, and just makes sense, which makes it way easier to actually use day-to-day. > > **Nackdelar**: The thing I liked least isn’t really HubSpot’s fault, but at the moment, some of the other programs we use aren’t fully linked up with it yet. It means a bit of double-handling here and there until the integrations are sorted. Other than that, HubSpot itself works pretty smoothly. > > Overall, using HubSpot CRM has been really positive. It’s reliable, easy to navigate, and keeps everything in one place, which makes managing leads and sales a lot less stressful. The interface is clean and intuitive, so getting the hang of it was quick, even for the team members who aren’t super tech-savvy. Collaboration is smooth, everyone knows what’s happening with clients, and tracking activity is simple. Support has been helpful when needed, and the system just feels like it works without unnecessary fuss. For day-to-day CRM needs, it’s been a solid, no-nonsense tool. ----- ### "HubSpot is a good platform, but could improve" — 3.0/5 > **Ryan** | *5 maj 2025* | Bank | Recommendation rating: 7.0/10 > > **Fördelar**: It's a one-stop shop CRM in many ways. Even on more basic plans, you get a ton to work with. It is easy to move contacts into marketing workflows and there are ways to integrate HubSpot onto our website. > > **Nackdelar**: It is pretty difficult to navigate and has a buggy UI. There is so much content and data within the CRM, so this is understandable to a degree, but the UI isn't consistent across the entire platform. It requires a ton of front-end work to create a strong structure before it becomes beneficial. > > Overall, it's a good platform. It is asked to do a lot, and HubSpot usually comes through. It still feels like a work in progress, though. There is a decent amount of bugs and annoying UI issues. Unless you are very well-versed in the platform, it can be overwhelming. It is a good platform, but it could be better. ----- Page: 1 / 180\ Nästa: [Next page](https://www.capterra.se/software/152373/hubspot-crm?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/152373/hubspot-crm) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data