--- description: Få detaljerad information om Iterable, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Iterable: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [Marketing Automation-system](/directory/6/marketing-automation/software) > [Iterable](/software/143902/iterable) # Iterable Canonical: https://www.capterra.se/software/143902/iterable Page: 1 / 4\ Nästa: [Next page](https://www.capterra.se/software/143902/iterable?page=2) > Iterable är en tillväxtmarknadsföringsplattform som kan ge dig sann omnikanalsrelevans i stor skala. > > Verdict: Rated **4.3/5** by 63 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder Iterable? Iterable riktar in sig på tillväxtmarknadsförare hos konsumentinriktade företag inom e-handel/återförsäljare, underhållning, leverans, utbildning och rekrytering. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.3/5** | 63 Recensioner | | Enkel användning | 4.3/5 | Based on overall reviews | | Kundtjänst | 4.4/5 | Based on overall reviews | | Valuta för pengarna | 4.2/5 | Based on overall reviews | | Funktioner | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: Iterable - **Location**: San Francisco, USA - **Founded**: 2013 ## Commercial Context - **Target Audience**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat - **Supported Languages**: engelska - **Available Countries**: Albanien, Andorra, Australien, Belarus, Belgien, Bosnien och Hercegovina, Bulgarien, Cypern, Danmark, Estland, Finland, Frankrike, Färöarna, Gibraltar, Grekland, Grönland, Guernsey, Irland, Island, Isle of Man and 36 more ## Funktioner - A/B Testing - Abonnenthantering - Anpassningsbara mallar - Automatisering av marknadsföring - CAN-SPAM Compliance - CRM - Data Import/Export - Droppkampanjer - Dynamiskt innehåll - E-post marknadsföring - E-postspårning - Engagemangsspårning - Event utlösta åtgärder - Flera kampanjer - Flerkanalsmarknadsföring - Kampanjanalys - Kampanjhantering - Kanalhantering - Kommunikationshantering - Kontaktdatabas - Kontaktledning - Kundsegmentering - Mallhantering - Multi-Channel Attribution - Pushmeddelanden - ROI Tracking - Rapportering och analys - SMS Marketing - Segmentering - Social marknadsföring - Spårning av webbplatsbesökare - WYSIWYG-redigerare ## Integrations (3 total) - Adobe Commerce - Mixpanel - Segment ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - 24/7 (Live-support) - Chatt ## Category - [Marketing Automation-system](https://www.capterra.se/directory/6/marketing-automation/software) ## Relaterade kategorier - [Marketing Automation-system](https://www.capterra.se/directory/6/marketing-automation/software) - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) - [Kampanjhantering](https://www.capterra.se/directory/30012/campaign-management/software) - [Programvara för kundengagemang](https://www.capterra.se/directory/30906/customer-engagement/software) - [Mobil marknadsföring](https://www.capterra.se/directory/31308/mobile-marketing/software) ## Alternativ 1. [HubSpot Marketing Hub](https://www.capterra.se/software/171840/hubspot-marketing) — 4.5/5 (6221 reviews) 2. [Brevo](https://www.capterra.se/software/132996/brevo) — 4.6/5 (3414 reviews) 3. [ActiveCampaign](https://www.capterra.se/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [EmailOctopus](https://www.capterra.se/software/147415/emailoctopus) — 4.8/5 (655 reviews) 5. [Omnisend](https://www.capterra.se/software/153508/omnisend) — 4.7/5 (836 reviews) ## Recensioner ### "Fantastic email marketing software with great workflows" — 5.0/5 > **Alan** | *24 september 2020* | Datormjukvara | Recommendation rating: 9.0/10 > > **Fördelar**: The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well. > > **Nackdelar**: Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy. > > Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals. ----- ### "My Experience with Iterable Explained in a Review" — 5.0/5 > **Andrew** | *16 april 2025* | Design | Recommendation rating: 10.0/10 > > **Fördelar**: Iterable enhances cross-channel marketing campaigns orchestration which unify customer experiences in real-time. The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors. > > **Nackdelar**: There has really been nothing that I encounter as a flaw when using Iterable for graphic designs campaigns. ----- ### "Easy to use tool" — 5.0/5 > **Flavio** | *25 februari 2026* | Bank | Recommendation rating: 8.0/10 > > **Fördelar**: Nice tool that has an interface really ease to use. Iterable records various customer events, which are visible in two formats - charts and table listing, which helps us to understand better customer's behaviour and target marketing campaigns, also manage targeted emails sent to customers. > > **Nackdelar**: Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned. > > In overall, Iterable is a nice tool to have in company that allow us to understand better our customer base. ----- ### "Good product, poor aftersales experience." — 3.0/5 > **Naina** | *15 maj 2025* | Bil | Recommendation rating: 6.0/10 > > **Fördelar**: Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful. > > **Nackdelar**: - Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. - Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on. - Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates. > > While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them. ----- ### "Great tool for managing marketing channels at scale" — 4.0/5 > **Tim** | *12 januari 2026* | Marknadsföring och reklam | Recommendation rating: 8.0/10 > > **Fördelar**: Iterable is a versatile tool that I've used for 9+ years for marketing campaigns. It's workflow capabilities are by far the most seamless setup compared to the competition. Email and texting all with one tool making campaign setup easy and straight forward. > > **Nackdelar**: Occasional support issues and minor bugs that sometime take a bit to get the answers on what happened (nearly every tool will have these problems). > > Great tool hoping it continues to outperform competitors in the space who are ever evolving and improving their product but for now would recommend it as one of the better marketing tools for email and texting. ----- Page: 1 / 4\ Nästa: [Next page](https://www.capterra.se/software/143902/iterable?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/143902/iterable) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data