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Meltwater
Vad är Meltwater?
Meltwaters PR-verktyg hjälper PR-team att hantera alla aspekter av sin kommunikationsstrategi, från att presentera för journalister till att rapportera om kampanjer. Vår teknik granskar miljarder inlägg, artiklar, podcasts och annat på nätet i realtid, så att du inte behöver göra det. Hitta de mest relevanta journalisterna för din pitch med hjälp av vår databas med mediekontakter och få mer publicitet. Förhindra PR-kriser med hjälp av omedelbara aviseringar och skapa presentationsfärdiga rapporter med ett enda klick.
Vem använder Meltwater?
SaaS-lösning som hjälper kommunikationsexperter i alla branscher att skapa digitala marknadsföringsstrategier för att övervaka medier på sociala nätverk och hantera influencermarknadsföring.
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Recensioner av Meltwater
An essential tool for driving success on social media.
Kommentarer: The ability to combine data from different channels is great and getting detailed reports has also been a big plus.
Fördelar:
I really like this platform, it's easy to use and it allows me to get valuable information about the performance of my campaigns and better understand my audience.
Nackdelar:
Well the price can be quite high for some businesses or independent professionals.
The success of my digital marketing strategy.
Kommentarer: My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy to use.
Fördelar:
I like the social media analytics tools that allow me to monitor the online conversations that are impacting my brand and industry.
Nackdelar:
It would be ideal to have a higher update speed to be able to make more agile decisions.
I will never recommend any Meltwater products or services
Kommentarer: Overall, I will never recommend Meltwater as a product or service. Their staff aren't knowledgable and their salespeople sneak auto-renewals into their contracts to keep people on as customers. As a company no one is able to take responsibility and they don’t offer genuine support for their customers
Fördelar:
Some of their employees genuinely want to help (which is what I like best) however, Meltwater as a company doesn't give them the tools to do so.
Nackdelar:
Terrible customer support: If you try calling Meltwater's customer support number often times they simply don't pick up. No ownership: One of their employees openly admitted to a high turnover rate of employees and as such, no one was willing to take responsibility for what someone who no longer worked at Meltwater had done. Search results are not accurate: I worked with three account representatives to get accurate results about my company and they never fully worked out. They both missed several key results (the whole purpose of using this service was so I didn't have to dig to find them) and they also brought in incorrect results. Mediate database is out of date: I used their media database several times and it was always difficult to use plus there wasn't updated contact information for reporters. I had better luck looking for emails and phone numbers myself. !!They sneak auto-renewals into contracts and do not notify you!! Even if you tell them you are not planning on renewing it has to be in written form or else they will force you into another year. I no longer trust this team or company to care for their customers.
Simplest listening and Monitoring tool i ever used
Kommentarer: When I was a fresher I first used Sysmos and it helps me in understanding basics about listening and monitoring, It is very easy to use and query formation in Sysomos is very simple. One thing which i like about it is that its data tagging accuracy is far better than other tools
Fördelar:
First of all, it is very simple to use, user-friendly and quite good for small and medium companies. Data mining is very simple in it and one can extract data very easily. It covers almost everything like hashtag analysis, Demographics analysis and word cloud analysis. Data accuracy is also quite good than others. Data extracted from Sysomos has multilayer topics, it provides much information. In short, it is a very important tool for a newbie, it will help in understanding the basics of listening and monitoring
Nackdelar:
there was a time when it used to extract data from many sources but now it only provides a chunk from twitter. Sometimes it has issues with data accuracy and time zone and the last thing is that it provides a limited amount of data.
best monitoring media software
Kommentarer: best tool for monitoring media outlets in latin america!
Fördelar:
sysomos is a great combination of automated software that look into media outlets news in digital and keep a look into social media. Also, they have a robust database of latin america. Before wans't so great but they keep updating it. Now, it is hard to find adicional news outside sysomos.
Nackdelar:
i have problems sharing my monitors and querys with other users and customer suppport couldn't help me. Also time to timee they have a breach or something working wrong and you dont receive and alert by email and they are very slow to solve it. I have issues in the past with my clients because of this.
