--- description: Få detaljerad information om ActiveCampaign, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [Marketing Automation-system](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.se/software/79367/activecampaign Page: 1 / 104\ Nästa: [Next page](https://www.capterra.se/software/79367/activecampaign?page=2) > Över 100 000 kunder i 170 länder använder ActiveCampaign för att automatisera sin marknadsföring, från kontakthantering till e-postanpassning. > > Verdict: Rated **4.6/5** by 2561 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder ActiveCampaign? ActiveCampaign passar perfekt för små och medelstora företag som vill växa genom bättre kundrelationer. Enkel integration av en av marknadens bästa marknadsföringslösningar. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.6/5** | 2561 Recensioner | | Enkel användning | 4.2/5 | Based on overall reviews | | Kundtjänst | 4.4/5 | Based on overall reviews | | Valuta för pengarna | 4.3/5 | Based on overall reviews | | Funktioner | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Startpris**: 15,00 US$ - **Pricing model**: (Gratis provperiod) - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (mobil), iPhone (mobil), iPad (mobil) - **Supported Languages**: danska, engelska, finska, franska, indonesiska, italienska, kinesiska, nederländska, portugisiska, spanska, turkiska, tyska - **Available Countries**: Australien, Belgien, Brasilien, Danmark, Frankrike, Indien, Irland, Italien, Japan, Kanada, Kina, Mexiko, Nederländerna, Nya Zeeland, Portugal, Singapore, Spanien, Storbritannien, Tyskland, USA ## Funktioner - Abonnenthantering - Aktivitetspanel - Arbetsflödeshantering - Automatisering av marknadsföring - Autoresponders - CAN-SPAM Compliance - Data Import/Export - Delade kontakter - E-postspårning - Event utlösta åtgärder - Flerkanalsmarknadsföring - Försäljningsrapporter - Försäljningsrörledning - Hantering av möjligheter - Hantering av säljaktivitet - Innehållshantering - Interaktionsspårning - Kampanjanalys - Kampanjhantering - Kampanjplanering - Kanalhantering - Kommentarer / Anteckningar - Kontaktdatabas - Kontaktledning - Kunddatabas - Kundsegmentering - Landningssida /Webbformulär - Lead-distribution - Lead-hantering - Lead-upptagning - Mallhantering - Mobile Optimization - Omvandlingsspårning - Prestandamätningar - ROI Tracking - Rapportering och analys - Rapportering och statistik - Rörledningshantering - Samarbetsverktyg - Schemaläggning av möten - Schemaläggnings av kampanjer - Segmentering - Signaturhantering - Skapa leads - Social marknadsföring - Spårning av webbplatsbesökare - Third-Party Integrations - Uppgiftshantering - Varningar / Meddelanden - WYSIWYG-redigerare ... and 19 more features ## Integrations (205 total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... and 190 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Telefonsupport - 24/7 (Live-support) - Chatt ## Category - [Marketing Automation-system](https://www.capterra.se/directory/6/marketing-automation/software) ## Relaterade kategorier - [Marketing Automation-system](https://www.capterra.se/directory/6/marketing-automation/software) - [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software) - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) - [Programvara för leadsgenerering](https://www.capterra.se/directory/30963/lead-generation/software) - [Lead management-program](https://www.capterra.se/directory/30017/lead-management/software) ## Alternativ 1. [HubSpot Marketing Hub](https://www.capterra.se/software/171840/hubspot-marketing) — 4.5/5 (6230 reviews) 2. [Bitrix24](https://www.capterra.se/software/113540/bitrix24) — 4.2/5 (990 reviews) 3. [Brevo](https://www.capterra.se/software/132996/brevo) — 4.6/5 (3445 reviews) 4. [EmailOctopus](https://www.capterra.se/software/147415/emailoctopus) — 4.8/5 (655 reviews) 5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) ## Recensioner ### "Automation and Segmentation That’s Easy to Use" — 4.0/5 > **Cynthia** | *18 mars 2026* | Marknadsföring och reklam | Recommendation rating: 8.0/10 > > **Fördelar**: I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface. > > **Nackdelar**: The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses. > > My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 september 2025* | Musik | Recommendation rating: 6.0/10 > > **Fördelar**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Nackdelar**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- ### "Easy and Effective Email Marketing" — 4.0/5 > **Dan** | *19 mars 2026* | Psykisk vård | Recommendation rating: 6.0/10 > > **Fördelar**: ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise. > > **Nackdelar**: I was on a lower-tier subscription but felt myself constantly wanting to use premium features. As a small business not making enough revenue to justify the upgrade, it was frustrating. ----- ### "Unconscionable pricing practices and manipulative sales tactics" — 2.0/5 > **Kathryn** | *20 januari 2026* | Professionell träning och coaching | Recommendation rating: 0.0/10 > > **Fördelar**: I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. > > **Nackdelar**: When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. > > Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. ----- ### "Feature rich and very customizable" — 4.0/5 > **Justin** | *20 februari 2026* | Finansiella tjänster | Recommendation rating: 8.0/10 > > **Fördelar**: ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). > > **Nackdelar**: I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. > > It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. ----- Page: 1 / 104\ Nästa: [Next page](https://www.capterra.se/software/79367/activecampaign?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/79367/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data