---
description: Få detaljerad information om XM for Strategy & Research, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: XM for Strategy & Research: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [Mätprogram](/directory/30092/survey/software) > [XM for Strategy & Research](/software/72396/strategy-and-research)

# XM for Strategy & Research

Canonical: https://www.capterra.se/software/72396/strategy-and-research

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> Qualtrics CoreXM är den enda lösningen för alla dina erfarenhetsdata.
> 
> Verdict: Rated **4.7/5** by 426 users. Top-rated for **Sannolikhet att rekommendera**.

-----

## Overview

### Vem använder XM for Strategy & Research?

Organisationer av alla storlekar som söker en forskningsplattform som levererar de insikter som driver verklig förändring, drivkraft och tillväxt.

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.7/5** | 426 Recensioner |
| Enkel användning | 4.4/5 | Based on overall reviews |
| Kundtjänst | 4.6/5 | Based on overall reviews |
| Valuta för pengarna | 4.4/5 | Based on overall reviews |
| Funktioner | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: Qualtrics
- **Location**: Palo Alto, USA
- **Founded**: 2013

## Commercial Context

- **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (mobil), iPhone (mobil), iPad (mobil)
- **Supported Languages**: engelska, finska, franska, iriska, italienska, japanska, kinesiska, koreanska, nederländska, spanska, traditionell kinesiska, tyska
- **Available Countries**: Argentina, Australien, Belgien, Brasilien, Chile, Colombia, Costa Rica, Frankrike, Förenade Arabemiraten, Indien, Irland, Italien, Japan, Kanada, Kina, Mexiko, Nederländerna, Puerto Rico, Schweiz, Spanien and 5 more

## Funktioner

- Analys av användarforskning
- Analys av marknadsdata
- Anpassningsbara frågor
- Beteendespårning
- Brand Guidelines
- Data Import/Export
- Datavisualisering
- Delad testning
- E-post marknadsföring
- Engagemangsspårning
- Feedback-hantering
- Flerkanalig datainsamling
- Flerkanalsdistribution
- Forskning med olika metoder
- Frågebibliotek
- Frågeställning
- Hantering av undersökning / omröstning
- Hoppa över logiken
- Instrumentbräda
- Konkurrensanalys
- Kundsegmentering
- Kvantitativa mätvärden
- Lönsamhetsanalys
- Maskininlärning
- Multivariat testning
- Målgruppsinriktning
- Offline svarsamling
- Panelhantering
- Prediktiv analys
- Prediktiva prissättningsmodeller
- Prisanalys
- Prototypskapande
- Rapportering och statistik
- Real-Time Analytics
- Samarbetsverktyg
- Skapa undersökningar
- Sök / filtrera
- Testning av användbarhet
- Textanalys
- Third-Party Integrations
- URL-anpassning
- Undersökningar och feedback
- Varningar / Meddelanden
- Varumärkesspårning
- Videoinspelning / transkriptioner
- Värmekartor
- Webbplatsövervakning
- Ändringshantering
- Övervakning
- Övervakning av sociala medier

... and 14 more features

## Integrations (41 total)

- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- BHN Rewards
- Chattermill
- ClickTale
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM

... and 26 more integrations

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- Telefonsupport
- 24/7 (Live-support)
- Chatt

## Category

- [Mätprogram](https://www.capterra.se/directory/30092/survey/software)

## Relaterade kategorier

- [Mätprogram](https://www.capterra.se/directory/30092/survey/software)
- [Användarupplevelse (UX)](https://www.capterra.se/directory/31036/ux/software)
- [Program för artificiell intelligens (AI)](https://www.capterra.se/directory/30938/artificial-intelligence/software)
- [Programvara för användartestning](https://www.capterra.se/directory/32295/user-testing/software)
- [CRM-system](https://www.capterra.se/directory/30671/customer-experience/software)

## Alternativ

1. [SurveyMonkey](https://www.capterra.se/software/32728/surveymonkey) — 4.6/5 (10462 reviews)
2. [Jotform](https://www.capterra.se/software/158456/jotform-4-0) — 4.7/5 (2897 reviews)
3. [Lucky Orange](https://www.capterra.se/software/150695/lucky-orange) — 4.7/5 (262 reviews)
4. [SurveyLegend](https://www.capterra.se/software/156752/surveylegend) — 4.6/5 (965 reviews)
5. [Hotjar](https://www.capterra.se/software/163516/hotjar) — 4.6/5 (542 reviews)

## Recensioner

### "Flexible, Powerful Tool with a Learning Curve" — 4.0/5

> **Ginger** | *9 juli 2025* | Utbildningsförvaltning | Recommendation rating: 9.0/10
> 
> **Fördelar**: Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.
> 
> **Nackdelar**: Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users.
> 
> Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing.

-----

### "By far the best survey platform out there." — 5.0/5

> **Verifierad recensent** | *20 april 2026* | Marknadsundersökning | Recommendation rating: 10.0/10
> 
> **Fördelar**: By far the best survey platform out there. A comprehensive suite inclusive of survey design, survey outreach, panel management, and analytics.
> 
> **Nackdelar**: The biggest pain point is that you cannot tag your panelists to different topics. You can only overwrite existing information.
> 
> Very positive--not major complaints, and the customer service team is also very knowledgable and timely in responding to your resquests.

-----

### "Good product held by poor support and reporting options" — 3.0/5

> **Verifierad recensent** | *10 februari 2026* | Högre utbildning | Recommendation rating: 2.0/10
> 
> **Fördelar**: Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods
> 
> **Nackdelar**: Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality.
> 
> Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough

-----

### "Has most of what you need, missing a lot of extensive options for customization" — 4.0/5

> **Connor** | *16 mars 2026* | Ideell organisationsledning | Recommendation rating: 7.0/10
> 
> **Fördelar**: I like how it is optimized for creating normal surveys. For most of your projects, you don’t need to spend extra time on things that should be easy because they made it easy to do those things.
> 
> **Nackdelar**: There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week or so after being opened with no ability to change the duration before it expires
> 
> Overall we like Qualtrics and it gives us everything we need to draft and send out surveys for our company

-----

### "XM for Strategy" — 5.0/5

> **Tahir** | *3 mars 2025* | Marknadsundersökning | Recommendation rating: 10.0/10
> 
> **Fördelar**: I like the was we can see how the research is communicated
> 
> **Nackdelar**: There could be more indepth information given on the research
> 
> it is considered a powerful tool for market research and strategic insights generation across various industries.

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## Links

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