--- description: Få detaljerad information om Klaviyo, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo: Pris och betyg 2026 - Capterra Sverige --- Breadcrumb: [Hem](/) > [E-postmarknadsföring](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.se/software/156699/klaviyo Page: 1 / 22\ Nästa: [Next page](https://www.capterra.se/software/156699/klaviyo?page=2) > Klaviyo är det enda CRM-systemet som är specialbyggt för B2C och samlar e-post- och SMS-marknadsföring, analys och kundservice på ett och samma ställe. > > Verdict: Rated **4.6/5** by 528 users. Top-rated for **Sannolikhet att rekommendera**. ----- ## Overview ### Vem använder Klaviyo? Klaviyo är riktat till B2C-företag i alla storlekar och har fler än 400 inbyggda integrationer, däribland med Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online och Mindbody. ## Quick Stats & Ratings | Metric | Betygsättning | Detail | | **Totalt** | **4.6/5** | 528 Recensioner | | Enkel användning | 4.5/5 | Based on overall reviews | | Kundtjänst | 4.3/5 | Based on overall reviews | | Valuta för pengarna | 4.3/5 | Based on overall reviews | | Funktioner | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) | ## Om leverantören - **Företag**: Klaviyo - **Location**: Boston, USA - **Founded**: 2012 ## Commercial Context - **Startpris**: 20,00 US$ - **Pricing model**: (Free version available) (Gratis provperiod) - **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Moln, SaaS, webb-baserat - **Supported Languages**: engelska, franska, italienska, koreanska, nederländska, polska, portugisiska, spanska, svenska, tyska - **Available Countries**: Afghanistan, Amerikanska Jungfruöarna, Anguilla, Antigua och Barbuda, Argentina, Armenien, Aruba, Australien, Azerbajdzjan, Bahamas, Bahrain, Bangladesh, Barbados, Belgien, Belize, Bermuda, Bhutan, Bolivia, Brasilien, Brittiska Jungfruöarna and 98 more ## Funktioner - 2-vägs meddelanden - Abonnenthantering - Aktivitetspanel - Anpassning - Arbetsflödeshantering - Automatisering av marknadsföring - Automatisk respons - Autoresponders - Beteendeanalys - Brand Guidelines - CAN-SPAM Compliance - CRM - Data Import/Export - Delade inkorgar - Digital tillgångshantering - E-posthantering - E-postspårning - Event utlösta åtgärder - Innehållshantering - Interaktionsspårning - Kampanjanalys - Kampanjhantering - Kampanjplanering - Kanalhantering - Kontaktdatabas - Kontaktledning - Kundprofiler - Kundsegmentering - Landningssida /Webbformulär - Lead-hantering - Lead-upptagning - Mallhantering - Mass-sms - Meddelandeanpassning - Mobile Optimization - Mobilkuponger - Omvandlingsspårning - ROI Tracking - Rapportering och analys - Rapportering och statistik - Schemalagt meddelande - Schemaläggnings av kampanjer - Segmentering - Social marknadsföring - Spårning av webbplatsbesökare - Third-Party Integrations - Varningar / Meddelanden - Varumärkesspårning - Versionskontroll - WYSIWYG-redigerare ... and 8 more features ## Integrations (90 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... and 75 more integrations ## Support Options - E-post / Kundtjänst - Vanliga frågor / Forum - Baskunskap - Chatt ## Category - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) ## Relaterade kategorier - [E-postmarknadsföring](https://www.capterra.se/directory/30013/email-marketing/software) - [Marketing Automation-system](https://www.capterra.se/directory/6/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.capterra.se/directory/32155/all-in-one-marketing/software) - [Programvara för leadsgenerering](https://www.capterra.se/directory/30963/lead-generation/software) - [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software) ## Alternativ 1. [HubSpot Marketing Hub](https://www.capterra.se/software/171840/hubspot-marketing) — 4.5/5 (6233 reviews) 2. [Brevo](https://www.capterra.se/software/132996/brevo) — 4.6/5 (3467 reviews) 3. [ActiveCampaign](https://www.capterra.se/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [Omnisend](https://www.capterra.se/software/153508/omnisend) — 4.7/5 (836 reviews) 5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (908 reviews) ## Recensioner ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 april 2026* | Kundservice | Recommendation rating: 8.0/10 > > **Fördelar**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Nackdelar**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 maj 2026* | Marknadsföring och reklam | Recommendation rating: 7.0/10 > > **Fördelar**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Nackdelar**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6 april 2025* | Detaljhandel | Recommendation rating: 2.0/10 > > **Fördelar**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Nackdelar**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Verifierad recensent** | *18 mars 2026* | Marknadsföring och reklam | Recommendation rating: 9.0/10 > > **Fördelar**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Nackdelar**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- ### "They are the top for a good reason" — 4.0/5 > **Joseph** | *3 november 2025* | Hälsa, välbefinnande och fitness | Recommendation rating: 6.0/10 > > **Fördelar**: I love how robust the tool is. Its segmentation, A/B testing, email sending, and integrations seem very in-depth, and it all works very well. > > **Nackdelar**: I don't like the pricing structure for a lot of it. Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do. > > I have been using Klaviyo for many years now and throughout the whole time it has been a great partner we can rely on to work. It is the name brand in the email/sms marketing space for a reason. ----- Page: 1 / 22\ Nästa: [Next page](https://www.capterra.se/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.se/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data