---
description: Få detaljerad information om HubSpot CRM, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot CRM: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [CRM-system](/directory/2/customer-relationship-management/software) > [HubSpot CRM](/software/152373/hubspot-crm)

# HubSpot CRM

Canonical: https://www.capterra.se/software/152373/hubspot-crm

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> HubSpot CRM har allt du behöver för att organisera, spåra och bygga bättre relationer med leads och kunder.
> 
> Verdict: Rated **4.5/5** by 4462 users. Top-rated for **Sannolikhet att rekommendera**.

-----

## Overview

### Vem använder HubSpot CRM?

HubSpot CRM är utvecklat för växande team att attrahera, engagera och imponera på kunder.

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.5/5** | 4462 Recensioner |
| Enkel användning | 4.4/5 | Based on overall reviews |
| Kundtjänst | 4.4/5 | Based on overall reviews |
| Valuta för pengarna | 4.3/5 | Based on overall reviews |
| Funktioner | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: HubSpot
- **Location**: Cambridge, USA
- **Founded**: 2012

## Commercial Context

- **Startpris**: 20,00 US$
- **Pricing model**:  (Free version available)
- **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat, Android (mobil), iPhone (mobil), iPad (mobil)
- **Supported Languages**: engelska, franska, japanska, portugisiska, spanska, tyska
- **Available Countries**: Australien, Belgien, Brasilien, Danmark, Filippinerna, Finland, Frankrike, Hongkong SAR, Indien, Irland, Japan, Kanada, Kina, Malaysia, Mexiko, Nederländerna, Norge, Nya Zeeland, Schweiz, Singapore and 6 more

## Funktioner

- Aktivitetspanel
- Anpassningsbara fält
- Anpassningsbara rapporter
- Arbetsflödeshantering
- Citat / uppskattningar
- Data Import/Export
- Dokumenthantering
- Dokumentlagring
- E-post marknadsföring
- E-posthantering
- E-postmallar
- For Financial Institutions
- Försäljningsprognoser
- Försäljningsrapporter
- Försäljningsrörledning
- Hantering av möjligheter
- Integration av sociala medier
- Interaktionsspårning
- Kalender / Påminnelsessystem
- Kalenderhantering
- Kampanjhantering
- Kontaktdatabas
- Kontaktledning
- Kontrakt / Licenshantering
- Kundchatt i realtid
- Kunddatabas
- Kundhantering
- Kundspårning
- Lead-distribution
- Lead-hantering
- Lead-kvalificering
- Lead-segmentering
- Lead-upptagning
- Mobilåtkomst
- Möteshantering
- Prediktiv analys
- Prestandamätningar
- Projektledning
- Påminnelser
- Rörledningshantering
- Samarbetsverktyg
- Schemaläggning
- Schemaläggning av möten
- Segmentering
- Skapa leads
- Sök / filtrera
- Third-Party Integrations
- Tredjepartsintegration
- Uppgiftshantering
- Varningar / Meddelanden

... and 5 more features

## Integrations (199 total)

- 123FormBuilder
- AWeber
- Accelo
- Act\!
- ActiveCampaign
- ActiveDEMAND
- AdRoll
- Aircall
- AllClients
- AnyMeeting
- Apollo.io
- Asana
- AskNicely
- Atomic AI
- Attribution

... and 184 more integrations

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- Telefonsupport
- 24/7 (Live-support)
- Chatt

## Category

- [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software)

## Relaterade kategorier

- [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software)
- [CRM-system för småföretag](https://www.capterra.se/directory/31583/small-business-crm/software)
- [Lead management-program](https://www.capterra.se/directory/30017/lead-management/software)
- [CRM-system online](https://www.capterra.se/directory/30072/online-crm/software)
- [CRM-program för bank](https://www.capterra.se/directory/30562/financial-crm/software)

## Alternativ

1. [Zoho CRM](https://www.capterra.se/software/155928/zoho-crm) — 4.3/5 (6977 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.se/software/204998/bigin-by-zoho-crm) — 4.7/5 (731 reviews)
3. [Salesforce Sales Cloud](https://www.capterra.se/software/61368/salesforce) — 4.4/5 (18785 reviews)
4. [Pipedrive](https://www.capterra.se/software/132666/pipedrive) — 4.5/5 (3055 reviews)
5. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (908 reviews)

## Recensioner

### "It's a great CRM so start your business" — 5.0/5

> **Imanol** | *30 januari 2025* | Underhållning | Recommendation rating: 6.0/10
> 
> **Fördelar**: It is very easy to start using it and to integrate with the different social networks.
> 
> **Nackdelar**: Confusing Module Packages and Additional Costs
> 
> I started working with HubSpot CRM but finally we jumped to Salesforce

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### "Flexible and powerful if you keep it under control" — 4.0/5

> **Axel** | *16 april 2026* | Datormjukvara | Recommendation rating: 6.0/10
> 
> **Fördelar**: You can do a lot with it. Very flexible and covers most needs out of the box. Strong integration ecosystem makes it easy to solve niche problems.
> 
> **Nackdelar**: Gets messy fast if not everyone understands how things are set up. People building their own stuff can break other parts. Becomes complex quickly. Also struggled to make dynamic usage based SaaS pricing work properly, never really becomes a true source of truth.
> 
> Great tool for a growing company with a lot of flexibility. Works really well when structured properly, but requires discipline to avoid turning into a mess over time.

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### "Best CRM in the business" — 5.0/5

> **Eric** | *3 mars 2026* | Informationsteknologi och tjänster | Recommendation rating: 10.0/10
> 
> **Fördelar**: It is such a handy platform and has great features to manage sales activities as well as admin. Really reliable CRM.
> 
> **Nackdelar**: The company duplicates etc. It just gets very messy sometimes and to be honest I wish it was a little easier to organise or at least there was a way to clean it up because otherwise the system itself is flawless.
> 
> Great CRM with lots of free training and useful certifications. It Just a great platform overall for managing company activities.

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### "Easy to Stand Up and Get to Work" — 5.0/5

> **Eric** | *21 januari 2026* | Informationsteknologi och tjänster | Recommendation rating: 10.0/10
> 
> **Fördelar**: HubSpot CRM is incredibly easy to spin up and begin using.  It is one of the fastest CRM tools to stand up and use from the get go.  Its especially nice that there is a free tier to get you started.
> 
> **Nackdelar**: Everything costs money, which you should expect.  However, with HubSpot CRM, there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well.
> 
> I've used HubSpot CRM in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses.  In both cases, working with the HubSpot team is a great experience

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### "Great ease of use\!" — 5.0/5

> **Kayla** | *27 maj 2026* | Ideell organisationsledning | Recommendation rating: 9.0/10
> 
> **Fördelar**: I love being able to use the multiple training services provided\! Customer service is always great\!\!
> 
> **Nackdelar**: I think I could be using it more actually\! There is so much offered within hubspot, I'm always discovering more to utilize.
> 
> Overall HubSpot has been a great help and addition to our teams\! Its been so helpful and easy to use\!

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## Links

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